Episode 105: World Book Day special

Episode 105: World Book Day special

Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.

Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.

Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge.

This podcast will:

  • Show how great ideas can become great marketing books
  • Reveal marketing authors’ tips for writing your own book
  • Highlight recommended reads from expert marketing writers

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Jaksot(138)

How marketing leaders are delivering social impact

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Sneak peek: How marketing leaders are delivering social impact

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Sneak Peek: Marketing 7.0 and leading through disruption

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A new season of the CIM Marketing Podcast is coming soon! In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketin...

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As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

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Sneak Peek: Navigating 100 years of marketing and advertising evolution

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As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

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