751 | SEO News from the EDGE | Week of 3.24.2025

Creepy AI Advancements!

Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations.

Google's recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you've got a whirlwind of AI-driven developments. Plus, there is a great research doc this month from SERanking on the comparison of AI platforms: Who tackles Your Money Your Life (YMYL) topics best, DeepSeek ChatGPT or Google AI Overviews?

We're not mincing words—John Mueller's insights on the effect of core algorithm updates on AI overviews add an additional layer of excitement as AI and search collide. So we have to make some custom 404 pages for hallucinated URLs to your site from AI Overviews? That does sound right.

Hit the play button to catch our spirited dive into these pressing matters with none other than Cindy Krum. Stay informed, entertained, and maybe a bit paranoid, all here on EDGE of the Web!

[00:01:30] What's going on with Cindy Krum, SEO Specialist

News from the EDGE:

[00:02:50] Google Unleashes Gemini's Real-Time AI Video

[00:08:28] Perplexity Eyes TikTok

[00:14:11] DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best?

[00:23:02] EDGE of the Web Title Sponsor: Site Strategics

SEO News from the EDGE:

[00:24:20] Google: If Searchers Don't Use Your Page In Search, It May Be Removed

[00:26:31] Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content

[00:29:27] Microsoft Bing: SEOs Should Focus on Conversions & Click Value

[00:32:39] EDGE of the Web Sponsor: InLinks

[00:33:44] Google's Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not?

[00:38:37] Google: Not all sites will fully recover with future core algorithm updates

[00:42:45] Google Tests AI Search Options Beyond AI Mode

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