4. Rachel Hunnybun: We recognised their ‘stretch’…then giving increased 174%

4. Rachel Hunnybun: We recognised their ‘stretch’…then giving increased 174%

One major challenge for a fundraiser is how you help your colleagues and trustees to see things from the supporters’ point of view. In Episode 4 of the Fundraising Bright Spots podcast, Rob Woods interviews the individual giving expert Rachel Hunnybun about one personalised thank you project and the difference it made to the charity. She explains how handwritten thank you cards were written to anyone who had given more than the amount they normally gave (even if that gift was relatively small), and she shares the valuable impact this special thank you had on later giving, compared to a control group. Rachel and Rob go on to explore a charity that achieves both efficiency and ‘WOW factor’ in its thanking as well as the surprising power of involving non-fundraising colleagues in supporter-focused stewardship activities.

Jaksot(190)

177. David and Goliath - how to beat tough odds, with Rob Woods and Ben Swart

177. David and Goliath - how to beat tough odds, with Rob Woods and Ben Swart

How do you beat tough odds in fundraising? For many fundraisers, the odds are now tougher than ever. Whether it's because your cause is less popular, or your charity is small or less well-known… There...

28 Touko 202532min

 176. The power of your Why, with Cara Jean Petersen

176. The power of your Why, with Cara Jean Petersen

The power of your reason why can be immense.Charities often focus too much attention on how they help. They act and speak as though what they do is the most important and interesting thing. When you c...

1 Touko 202536min

175. How to attract younger donors, with Lisa Greer

175. How to attract younger donors, with Lisa Greer

How to attract younger donors is a valuable issue for a charity to solve. Younger supporters tend to see the world differently to older generations – as charities, how can we respond? For answers and ...

22 Huhti 202531min

174. We aced all three big pitches – here’s how, with Katie Hillitt

174. We aced all three big pitches – here’s how, with Katie Hillitt

‘We aced all three big pitches – here’s how.’ As most fundraisers are all too aware, pitching to funders is a complex and difficult process.In recent months, the UK charity Refuge created the chance t...

6 Huhti 202529min

173. High performance culture, with Charlotte Matier

173. High performance culture, with Charlotte Matier

High performance culture is invaluable for charities seeking to make a bigger difference. What can we do to encourage an approach to fundraising that strengthens relationships and increases fundraisin...

19 Maalis 202536min

172. What do Great Fundraising Organisations do? with Alan Clayton

172. What do Great Fundraising Organisations do? with Alan Clayton

What do Great Fundraising Organisations do, that is different to the rest? Relatively few charities and non-profits achieve impressive, sustained growth over several years. But a few do. And as a resu...

26 Helmi 202537min

171. Growing existing partnerships and winning new ones, with Charlie Richardson

171. Growing existing partnerships and winning new ones, with Charlie Richardson

Growing existing partnerships and winning new ones – these are the two main ways to increase corporate fundraising income for a charity. But they are easier said than done. Since joining her charity i...

5 Helmi 202527min

170. Think and grow rich results! with Jhumar Johnson

170. Think and grow rich results! with Jhumar Johnson

Thinking (more) is a powerful way to grow results. Of course, in our busy and ever more distracted world, it’s not always easy to find time to think. That said, we’ve noticed that fundraisers who are ...

22 Tammi 202534min

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