Sounds Profitable3 Marras 2023

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio ads Consumer Shopping Habits Forecast 2019 Numbers Marketers to spend holiday budgets (mostly) in November The Implications of Spotify’s Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one’s Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.

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Jaksot(971)

Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More

Today in the business of podcasting: Podcasting Outperforms Other Media for Brand Reach and Attention – A new Acast and Nielsen survey of 3,500 UK adults found that adding podcast advertising to a med...

23 Maalis 6min

Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More

This week in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others. John Spurl...

20 Maalis 9min

IAB AU's Future of Measurement, Projected iOS 26.4 Release Window, & More

Today in the business of podcasting:• Podnews reports Apple Podcasts' HLS video update is expected to arrive with iOS 26.4, with a release candidate already posted. John Spurlock estimates a launch wi...

19 Maalis 6min

Building Podcasting a Bigger Stage

Bryan Barletta reflects on Podcast Movement Evolutions’ first year at SXSW and what it means for the industry going forward.Podcast Movement Evolutions made its debut at SXSW in Austin, bringing the p...

19 Maalis 9min

Spotify on Amazon DSP in Australia, Utility in Rural Podcasting, & More

Today in the business of podcasting:Amazon Ads and Spotify have partnered to give Australian advertisers programmatic access to Spotify's audio and video inventory through Amazon DSP, combining Amazon...

18 Maalis 5min

Audio in CTV Strategy, Digital Audio's 2026 Forecast, & More

Today in the business of podcasting:Table Read, a fiction podcast featuring award-winning actors performing unproduced film and TV scripts, completed its first-ever live recording at Podcast Movement ...

17 Maalis 4min

New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More

Today in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others, and marked its...

16 Maalis 7min

Podcast Movement 🔜 SXSW, The Big Picture of Apple Podcasts HLS, & More

This week in the business of podcasting:Podcast Movement Evolutions has taken over SKYBOX on 6th at SXSW 2026 through Sunday, with no badge or ticket required, featuring live tapings tonight from Tabl...

13 Maalis 9min