Music's New Success Model
Switched on Pop15 Huhti 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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"Manchild" and other songs about male incompetence

"Manchild" and other songs about male incompetence

Looking for relationship advice? Skip the self-help books and turn to Sabrina Carpenter's latest single "Manchild" instead. This deep dive into the art of musical insults reveals how pop's newest sens...

17 Kesä 202529min

Frankly, Sinatra still matters (with Seth MacFarlane)

Frankly, Sinatra still matters (with Seth MacFarlane)

What if the Chairman of the Board's biggest contribution to music wasn't his voice, but the blueprint he created for modern pop stardom? Frank Sinatra didn't just sing songs: he invented the concept a...

10 Kesä 202548min

Is the future of pop...heavy metal?!

Is the future of pop...heavy metal?!

The UK outfit Sleep Token has done what we once thought impossible: Found commercial success playing heavy metal music in 2025 AD. Their fourth studio album, Even in Arcadia, went to number one on th...

3 Kesä 202545min

Charli XCX threw this party 4 us

Charli XCX threw this party 4 us

Five years ago, Charli XCX released the track "party 4 u," a melancholic ode to throwing a function for that one specific person. Now, in 2025, the song has gotten a renewed life – motivated by a fool...

27 Touko 202538min

808: The drum machine that changed music forever (Twenty Thousand Hertz)

808: The drum machine that changed music forever (Twenty Thousand Hertz)

The 808 is arguably the most iconic drum machine ever made. Even if you’ve never heard of it, you’ve definitely heard it. It’s in dozens of hit songs -- from Usher to Marvin Gaye, Talking Heads to The...

25 Touko 202527min

Chartbreakers: Lorde & Drake reboot, Worship Pop, and the shortest song ever

Chartbreakers: Lorde & Drake reboot, Worship Pop, and the shortest song ever

What happens when worship anthems climb the charts alongside soul revivals and nostalgia-driven comebacks? The May 2025 Billboard charts reveal a fascinating musical landscape where Drake performs a s...

20 Touko 202552min

‘Sinners’ summons the demons of American music

‘Sinners’ summons the demons of American music

We rarely cover movies here at Switched On Pop. But after seeing Ryan Coogler's new vampire musical Sinners, we knew we had to make an exception. The movie is an ode to Black music. Throughout its o...

13 Touko 202538min

Eurovision feast: Poison Cake, Milkshake Man, and Espresso Macchiato (featuring Tommy Cash)

Eurovision feast: Poison Cake, Milkshake Man, and Espresso Macchiato (featuring Tommy Cash)

It's that time of year again: Eurovision Song Contest is upon us. And with the competition comes a tradition at Switched On Pop, where Charlie and Nate look at the songs (and countries) that have the ...

6 Touko 202540min

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