Music's New Success Model
Switched on Pop15 Huhti 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Eurovision feast: Poison Cake, Milkshake Man, and Espresso Macchiato (featuring Tommy Cash)

Eurovision feast: Poison Cake, Milkshake Man, and Espresso Macchiato (featuring Tommy Cash)

It's that time of year again: Eurovision Song Contest is upon us. And with the competition comes a tradition at Switched On Pop, where Charlie and Nate look at the songs (and countries) that have the ...

6 Touko 202540min

Put your headphones on for TikTok's Addison Rae

Put your headphones on for TikTok's Addison Rae

Despite TikTok defining this decade's music landscape, the app hasn't spawned a bonafide pop superstar – yet. 24-year-old Addison Rae is trying to be the first. She's already had cosigns from Arca, C...

1 Touko 202555min

Generation Taylor: Gracie, Maisie, Phoebe (with Jensen McRae)

Generation Taylor: Gracie, Maisie, Phoebe (with Jensen McRae)

Taylor Swift isn't just a world-conquering pop star at the top of her game, her approach to songwriting has also proven massively influential for an up-and-coming generation of singer-songwriters. Gra...

22 Huhti 20251h 5min

Miley Cyrus goes avant-garde

Miley Cyrus goes avant-garde

Miley Cyrus just released three singles from her ninth studio album, Something Beautiful. Inspired by Pink Floyd's The Wall—specifically the 1982 feature film based on the album—Cyrus is not just shar...

8 Huhti 202538min

Chappell Roan is giving country... and hair metal?

Chappell Roan is giving country... and hair metal?

Why was Chappell Roan's band dressed like an 80s hair metal act during her Grammy performance? The answer unlocks the surprising secret behind her #1 country hit "The Giver." This musical detective st...

1 Huhti 202531min

Writing The Who’s ‘My Generation' With Pete Townshend

Writing The Who’s ‘My Generation' With Pete Townshend

The Who's "My Generation" wasn't born from inspiration—it was commissioned. In a rare interview, Pete Townshend reveals how six fans at London's Goldhawk Club in 1965 directly asked him to write an an...

25 Maalis 202552min

Lady Gaga's Monster Return

Lady Gaga's Monster Return

In 2022, Lady Gaga embarked on The Chromatica Ball – a stadium tour featuring a stage that Gaga herself referred to as her "museum of brutality." Three years later, this idea of a brutalist enshrining...

18 Maalis 202553min

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