The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life16 Huhti 2025

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline. Shop our editor's picks here!

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Kim Nemser: Warby Parker Chief Merchandising Officer and Head of Product Strategy and Operations

Kim Nemser: Warby Parker Chief Merchandising Officer and Head of Product Strategy and Operations

Kim Nemser is the chief merchandising officer and head of product strategy and operations at Warby Parker. Kim studied English and French in college, and started her career in investment banking at UB...

5 Elo 202459min

The Who What Wear Podcast: Summer Swim Roundup: Swim Trends, Our Favorite Designers, and the Brands Creating Charms for Your Swimsuits

The Who What Wear Podcast: Summer Swim Roundup: Swim Trends, Our Favorite Designers, and the Brands Creating Charms for Your Swimsuits

It’s getting hot out, which means it’s the perfect time for our editors to discuss this year’s hottest swim trends—from retro bikini briefs to Chanel-inspired black-and-white sets. Join our associate ...

31 Heinä 202427min

Micaela Erlanger: Stylist and Recent Harvard Grad

Micaela Erlanger: Stylist and Recent Harvard Grad

Micaela Erlanger is a stylist and best-selling author. Micaela grew up loving fashion and styling, and followed that passion to Parsons School of Design, where she earned a degree in Strategic Design ...

29 Heinä 202449min

The Who What Wear Podcast: Actor Laura Harrier on Her New Collection With Reformation, Style Influences, and Favorite Look She's Ever Worn

The Who What Wear Podcast: Actor Laura Harrier on Her New Collection With Reformation, Style Influences, and Favorite Look She's Ever Worn

This is not a drill! Laura Harrier's collaboration with Reformation just dropped. The actor and former model, who can be seen in next year's Michael Jackson biopic, designed an 18-piece collection wit...

24 Heinä 202420min

Julie Chung: Ophthalmologist and T3 Co-Founder

Julie Chung: Ophthalmologist and T3 Co-Founder

Julie Chung is an ophthalmologist and the co-founder of the hair-tool company T3. Even while in med school to become a glaucoma and cataract surgeon, Chung always put effort into her hair in the morni...

22 Heinä 202451min

The Who What Wear Podcast: Our Nordstrom Anniversary Sale It List: The Items, Brands, and Trends We’re Buying

The Who What Wear Podcast: Our Nordstrom Anniversary Sale It List: The Items, Brands, and Trends We’re Buying

The Nordstrom Anniversary Sale is here, and with so many incredible items to shop, we thought you might need some help narrowing down your wish list. Join Kat Collings and our Who What Wear editors as...

17 Heinä 202429min

Shea McGee: Interior Designer and Co-Founder of Studio McGee and McGee & Co.

Shea McGee: Interior Designer and Co-Founder of Studio McGee and McGee & Co.

Shea McGee is an interior designer and the co-founder of Studio McGee and McGee & Co. Shea originally worked in communications, but after redecorating her first home with her husband and eventual co-f...

15 Heinä 202457min

The Who What Wear Podcast: Mary Beth Barone and Benito Skinner on Fashion in Stand-Up Comedy, the Value of Vintage, and the Designers They Ride For

The Who What Wear Podcast: Mary Beth Barone and Benito Skinner on Fashion in Stand-Up Comedy, the Value of Vintage, and the Designers They Ride For

We absolutely ride for Mary Beth Barone and Benito Skinner. While the comedians, podcasters, and real-life besties are known for their creativity and unmatched banter, their incredible personal style ...

10 Heinä 202440min

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