755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also touches on how changes in Google's algorithm and business model are propelling a significant decline in traditional website traffic.

The guests from Near Media provide expert insights on how businesses can adapt by enhancing the visibility of their services via structured content that appeals directly to these AI-driven formats.

Greg, Mike, and David share their perspectives on AI's potential to redefine consumer interactions with search platforms and marketing methods, while also highlighting the importance of direct customer relationships and authentic experiences.

Key Segments:

[00:06:51] EU Tech Regulation and Google's Search Impact

[00:10:30] Local SEO and Zero-Click Evolution

[00:13:07] EDGE of the Web Title Sponsor: Site Strategics

[00:14:00] Impact of Google Local Service Ads

[00:17:00] Hotel Ads: Monetization Strategy Insights

[00:20:40] Google Tests Enhanced AI Search Feature

[00:25:31] Enhancing Local Conversion Strategies

[00:29:07] Understanding User Intent in AI

[00:32:22] AI's Concierge Era: Worth the Shift?

[00:35:57] Tailoring Business Model to Audience

Thanks to Our Sponsors!

Site Strategics: https://edgeofthewebradio.com/site

Follow Our Guests:

Mike Blumenthal:

X: @mblumenthal

LinkedIn: https://www.linkedin.com/in/mblumenthal/

BlueSky: @mikeblumenthal.bsky.social

Greg Sterling

LinkedIn: https://www.linkedin.com/in/gregsterling/

David Mihm

LinkedIn: https://linkedin.com/in/davidmihm

Resources

https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/

https://www.nearmedia.co/dma/google-dma-compliance-2025-03/

https://www.nearmedia.co/dma/eu-home-services-search-behavior/

https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/

https://www.nearmedia.co/eu-home-services-search-behavior/

Jaksot(844)

747 | Ethics & Privacy Concerns with AI Writing

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746 | Social News from the EDGE | Week of 2.17.2025

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Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Soci...

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745 | AI and Journalism / Michael Lewittes

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Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism. Michael brings his quarter-century of media experience to the table,...

14 Helmi 202538min

744 | AI / SEO News from the EDGE | Week of 2.3.2025

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Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Rate...

7 Helmi 202549min

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

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742 | SEO News from the EDGE | Week of 1.20.2025

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Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the ...

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741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

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We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with ...

24 Tammi 202533min

740 | News from the EDGE | Week of 1.13.2025

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This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implica...

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