544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

What can a $2B concert tour teach us about business strategy? Quite a lot.

We often speak about innovation and reinvention in the corporate world. Yet, few embody it as consistently and successfully as the artist and strategist Taylor Swift.

In this episode, I spoke with Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift.

Kevin brings a rare perspective, someone who has quietly shaped the voices of influential business thinkers over nearly two decades, now stepping into authorship himself.

Kevin shares insights from his new book on Taylor Swift, noting her strategic decision-making and marketing tactics that led her to where she is today. He stresses the value of trust and consistency in building a brand, citing Taylor Swift's $2 billion Eras Tour and her 2% market share in 2024. Kevin also underscores how Taylor treats her fans, leveraging fan engagement for marketing success, and how we can adopt it in the business world.

Get Kevin's book here: https://rb.gy/il50j1

There's Nothing Like This: The Strategic Genius of Taylor Swift

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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662: Customer Strategy in the Age of AI with Mark Abraham, BCG's Personalization Lead (Strategy Skills classics)

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For this episode, let's revisit a strategy skills classic interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham. In this episode, we explore the rise o...

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661: The Science of Sustainable Performance with Award Winning Science Writer Elizabeth Svoboda

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Elizabeth Svoboda, award-winning science writer and author of The Art of Pacing, examines a question that sits at the center of many successful careers: how to sustain high performance without exhaust...

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660: Former Co-President and Board Member of WWE, George Barrios, on Systems Thinking, Conviction, and Leadership Under Pressure

660: Former Co-President and Board Member of WWE, George Barrios, on Systems Thinking, Conviction, and Leadership Under Pressure

George Barrios spent more than three decades moving between strategy, finance, operations, and general management before helping lead the evolution of WWE from a North American live-event business int...

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659: The Success Trap: Breaking the Cycle of Never Enough (with Brooke Taylor)

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Brooke Taylor spent more than a decade inside high-performance environments, including leadership roles at Google, before turning her attention to a question that many accomplished professionals quiet...

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658: Market Engineering in the Age of AI with the CEO and founder of Traction Gap Partners, Bruce Cleveland

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Bruce Cleveland has operated at the center of several major shifts in enterprise technology: Oracle's early growth, the creation of enterprise CRM at Siebel Systems, the rise of SaaS through investmen...

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657: Adjunct Professor at Cornell University, Cheryl Strauss Einhorn, on Critical Thinking vs. AI

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In this conversation with Cheryl Strauss Einhorn, the discussion examines what happens to judgment and critical thinking as AI becomes embedded in daily decision-making. Drawing on her background as a...

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656: The Habits and Systems That Shape Success (with Fredric Marshall)

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Fredric Marshall spent decades helping companies including Apple, Pfizer, and Genentech solve problems in sales effectiveness, product launches, and organizational change. In this discussion, he expla...

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655: BCG Managing Director and Partner, Kristy Ellmer, on Why Change Fails and How Great Leaders Build Real Transformation

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Kristy Ellmer has spent her career leading large-scale transformations across industries, countries, and operating environments. In this conversation, she explains why most change efforts fail — not b...

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