683 – Own Your Digital Property with an Optimized Website

Own Your Digital Property with an Optimized Website [caption id="attachment_13813" align="alignleft" width="431"] Matt Stelter from Better Breeder Institute with one of his collie puppies.[/caption] Matt Stelter from Better Breeder Institute joins host Laura Reeves for a LIVE@5 live podcast about SEO and how to optimize your website. “Somewhere along the line, conservation dog breeders took on the mindset that they should not be marketing themselves, apparently because it's just something that for profit or commercial breeders do,” Stelter said. “However, nothing could be further from the truth. It is a limiting belief that harms our conservation breeder community. And puts us at a disadvantage. “Conservation breeders have failed to make themselves visible. They failed to plant their flag in the ground and they failed to market themselves. Sharing the tremendous value and the story that our purebred dogs possess. We have hid our light under a barrel and given the antis and the doodle mania a free pass to indoctrinate the general public. “Ask yourself, would you rather rent or own an asset, be it a home, real estate or even a vehicle? When you spend money on paid online advertising or social media, you are investing good money and effort as well on rented digital property and renting is generally a poor long term financial decision. “If and when you stop paying for it, the traffic stops instantly. My recommendation is that you never spend money on rented digital real estate. Puppy marketplaces, paid online breeder directories, and social media are all rented real estate that you unfortunately. Will never control. The number one strategy to get more and better puppy buyers is an optimized website. A website is owned real estate that appreciates in value and performance over time. “Facebook has changed dramatically over the past 15 years, and it no longer works the way it used to. All the while, the power of an optimized website has continued to increase. An important fact to realize is that while ideas and inspiration may start on social media, most purchases begin on Google. “When a prospective puppy buyer starts looking for a breeder, just like with any other important purchase, the grand majority are going to start with a Google search. There's a famous quote from Jimmy Wales who is the founder of Wikipedia and he said if you are not on Google you don't exist. And it really is true when it comes to selling puppies. “It is Google's world and to be successful, we need to be playing in it. And I can tell you what puppy buyers won't find at the top of Google your Facebook page. An optimized website is simply the strongest digital asset a breeder can have. It is owned digital real estate that is yours, and its value and performance are going to appreciate over time if managed properly.”