Want to Be an Influencer in 2025? Conor Begley on the Do’s and Don’ts of Influencer Marketing
Lipstick on the Rim22 Huhti 2025

Want to Be an Influencer in 2025? Conor Begley on the Do’s and Don’ts of Influencer Marketing

In this episode of Lipstick on the Rim, we dive deep into the ever-evolving world of influencer and creator marketing with Conor Begley, Chief Strategy Officer and Co-Founder of CreatorIQ. From beauty and fashion to entertainment and beyond, Conor unpacks what’s really driving success in the creator economy—and why trust, authenticity, and community matter more than ever. Whether you’re a brand founder, aspiring content creator, or just trying to understand why your kids keep asking about PR packages, this episode breaks down the trends, challenges, and real opportunities in the social marketing space. We talk micro vs. macro influencers, AI’s growing impact, and how even moms can turn a passion project into a career. This one’s a must-listen for anyone curious about the future of digital influence. Mentioned in the Episode: CreatorIQ ManyChat Earned: Unlocking the Power of the Creator Economy Podcast by CreatorIQ A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Fall Fashion & Beauty Must-Haves: The Essentials We’re Obsessed With

Fall Fashion & Beauty Must-Haves: The Essentials We’re Obsessed With

Nothing feels better than a seasonal reset and fall is the perfect time to do it. This week, Molly and Emese are diving into their ultimate fall edit: the beauty upgrades and outfit staples they can’t...

30 Syys 202553min

Martha Stewart Unfiltered: Ageless Beauty, Confidence, and the Myth Behind the Mogul

Martha Stewart Unfiltered: Ageless Beauty, Confidence, and the Myth Behind the Mogul

Martha. Freaking. Stewart. The icon, the legend, and in her words, the “OG trad wife” joins Molly and Emese for an unfiltered masterclass in work ethic, evolution, and how she is rewriting the rules f...

23 Syys 202548min

The Truth About Ozempic Face, Filler Mistakes, and Fixing Your Skin

The Truth About Ozempic Face, Filler Mistakes, and Fixing Your Skin

If you’ve ever stared in the mirror and wondered if your skincare routine is helping or hurting, this one’s for you. From acne that won’t quit to the rise of “Ozempic face,” we’re cutting through the ...

16 Syys 202550min

The Cool-Girl’s Guide to Fall: Marci Hirshleifer on Blazers, Denim, Bags & Timeless Investments

The Cool-Girl’s Guide to Fall: Marci Hirshleifer on Blazers, Denim, Bags & Timeless Investments

This week on Lipstick on the Rim we sit down with fashion insider Marci Hirshleifer, Global Personal Shopping Director and fifth generation force behind Hirschleifers, the legendary family-run boutiqu...

9 Syys 202538min

Goodles Is Serving Nostalgia—with a Side of Nutrition

Goodles Is Serving Nostalgia—with a Side of Nutrition

We’re joined by Jennifer Zeszut, 4x CEO and founder of Goodles—the cult-favorite mac & cheese brand that’s making nostalgia nutritious. Jennifer shares how she spotted white space in the market and re...

2 Syys 202548min

Why You’re So Effing Tired: Fixing Fatigue, Balancing Hormones, and Beating Bloat for Good

Why You’re So Effing Tired: Fixing Fatigue, Balancing Hormones, and Beating Bloat for Good

Fatigue, cravings, dull skin, bloating—it’s not just bad luck. It’s your body trying to tell you something. In this episode, Dr. Amy Shah, author of I’m So Effing Tired, reveals the science behind you...

26 Elo 202549min

Dating Green Flags: How to Spot the Right Person (and Stop Settling)

Dating Green Flags: How to Spot the Right Person (and Stop Settling)

If dating feels like a minefield of mixed signals, this episode is your new playbook. We sit down with Case Kenny—mindfulness educator, viral author, and host of New Mindset, Who Dis?—to talk about wh...

19 Elo 202551min

The Hollywood Guide to Brows, Facelifts & Tweakments That Actually Work

The Hollywood Guide to Brows, Facelifts & Tweakments That Actually Work

What do Chrissy Teigen, Meagan Good, and Jen Atkin have in common? The same secret weapon behind their envy-inducing brows and subtle, natural tweakments. In this episode, Molly sits down with one the...

12 Elo 202546min

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