Ep. 44: The New Rules of TV Measurement
AdTech Heroes - Interviews with Advertising Technology Executives7 Touko 2025

Ep. 44: The New Rules of TV Measurement

In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies.

They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

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Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

In this week’s episode of AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times. During Lucy’s time at the Financial Times, she has established the audience mark...

27 Syys 202136min

Ep. 1: On Regulation in the Digital Advertising Industry with John Doherty, Partner at Penningtons Manches Cooper LLP

Ep. 1: On Regulation in the Digital Advertising Industry with John Doherty, Partner at Penningtons Manches Cooper LLP

On this week’s episode of the AdTech Heroes podcast, we discuss regulation in the digital advertising industry with John Doherty, Partner at Penningtons Manches Cooper LLP. Penningtons Manches Cooper ...

25 Elo 202146min

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