759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged.

We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of "dead clicks" versus "rage clicks," and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?

On a side note: if you haven't looked at Microsoft Clarity (a freebie, folks), you're missing out. Celeste spills why it's her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur!

Always be optimizing! Whether you're an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste's advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.

[00:06:03] Prioritizing Heatmap Analysis for SEOs

[00:07:27] Analyzing Target Pages versus Real Traffic Hits

[00:08:55]  Interpreting Areas of Frustration

[00:10:48] Patterns that Require Immediate Attention

[00:12:05] EDGE of the Web Title Sponsor: Site Strategics

[00:13:17] The Role of A/B Testing

[00:15:33] Heat Maps and the Mobile Experience

[00:20:07]  SEOs: Always Be Optimizing the User Experience

[00:23:02] What Should Guid the Decision on Heat Map Tools

[00:26:56] Microsoft's Copilot with Clarity

Thanks to Our Sponsors!

Site Strategics: https://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://x.com/CelestexLili

LinkedIn: https://www.linkedin.com/in/celestelili/

YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ

BlueSky: https://bsky.app/profile/celestelili.bsky.social

Resources

https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/

https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

Jaksot(844)

707 | News from the EDGE | Week of 8.19.2024

707 | News from the EDGE | Week of 8.19.2024

Welcome back to another episode of news from the EDGE! The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranki...

22 Elo 202435min

706 | DMCA SEO Attacks w/ Ori Zilbershtein

706 | DMCA SEO Attacks w/ Ori Zilbershtein

This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate thos...

21 Elo 202440min

705 | News from the EDGE | Week of 8.12.2024

705 | News from the EDGE | Week of 8.12.2024

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers...

15 Elo 202430min

704 | Content Performance Factors w/ Maeva Cifuentes

704 | Content Performance Factors w/ Maeva Cifuentes

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance....

13 Elo 202442min

703 | News from the EDGE | Week of 8.5.2024

703 | News from the EDGE | Week of 8.5.2024

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees ...

7 Elo 202441min

702 | 2024 JavaScript SEO Report w/ Patrick Hathaway

702 | 2024 JavaScript SEO Report w/ Patrick Hathaway

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. O...

6 Elo 20241h 14min

701 | How does AI SEO Content Perform w/ Maeva Cifuentes

701 | How does AI SEO Content Perform w/ Maeva Cifuentes

This week's guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva's expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. Wi...

2 Elo 202439min

700 | News from the EDGE | Week of 7.29.2024

700 | News from the EDGE | Week of 7.29.2024

Join us for episode 700 of EDGE of the Web! We're grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway...

30 Heinä 202446min

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