Playbook with Paul Foh18 Touko 2025

#203 – How He Sold ₦110M Homes Using Only Instagram & LinkedIn | Folajomi Ibrahim | Paul Foh Podcast

No billboards. No office. Just content and conviction.

In this powerful episode, I sit down with Folajomi Ibrahim, CEO of Cogent Properties, who sold 14 out of 16 luxury homes (₦55M–₦110M) using just Instagram and LinkedIn.
No fancy office. No paid ads. Just strategy, storytelling, and a smartphone.

What you'll learn in this episode:

The exact content strategy to attract high-net-worth buyers
How to sell premium products using personal branding
Why rejection is fuel, not failure
How to break through fear and build sales confidence
A mindset that closes deals in a digital world

CHAPTERS
00:00 – Introduction and Welcome Back
02:01 – Shifting Beliefs in Real Estate Selling
05:54 – Understanding the Economic Landscape
12:07 – The Power of Storytelling in Real Estate
15:58 – Identifying Successful Business Models
20:14 – The Identity of a Successful Salesperson
22:40 – Navigating Failure and Resilience
25:44 – Setting Goals and Achieving Success
27:25 – Advice for the Next Generation
30:40 – The Power of Confidence and Incremental Growth
32:50 – Morning Routines and Lifelong Learning Summary

RESOURCES
Listen on Spotify: https://open.spotify.com/show/3lZRG3L...
Full transcript and behind-the-scenes insights: https://paulfoh.substack.com
Watch more episodes: https://www.youtube.com/@PaulFohTalks
Connect on Instagram: https://www.instagram.com/paulfoh

WORK WITH PAUL FOH
Join Sales Factory – My sales community for daily growth and accountability
https://bit.ly/3GRU8a9

Book a Coaching Call – Want to increase your sales fast? Let’s talk
https://bit.ly/3Y1F93b

Buy My Books – Proven strategies to close more deals and speak better
https://selar.com/4q2362

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