Why stupid people think they’re smart
Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I loo...
17 Huhti 202331min
How to stay motivated (according to science)
Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motiva...
10 Huhti 202338min
The surprisingly simple way to change someone’s mind
Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star War...
3 Huhti 202340min
Greta Thunberg: How a teenager caught the world's attention
In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the U...
27 Maalis 202329min
I tested 5 MORE marketing principles to see if they really worked
Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On t...
20 Maalis 202339min
Five ads that changed the world
In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have...
13 Maalis 202330min
The persuasive effect of mere exposure
Curious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to le...
6 Maalis 202327min
I tested 5 marketing principles to see if they really worked
I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments. You’ll le...
27 Helmi 202335min
