Marketing an Open Source Ecosystem with Hank Taylor

Marketing an Open Source Ecosystem with Hank Taylor

In this episode of the Laravel Podcast, Matt Stauffer sits down with Hank Taylor, Laravel’s head of marketing, to unpack what it really looks like to market the ecosystem surrounding a major open-source framework. Hank shares his path into the world of Laravel, his deep roots in marketing (especially in open-source) and how he’s helping shape the future of community engagement.


They dive into the revitalization of in-person meetups, Laravel’s evolving marketing strategy, and the cultural shift toward embracing PHP. The conversation also explores the challenges and opportunities of moving from a one-person marketing approach to a more structured team effort, with an emphasis on bridging the gap between technical and non-technical team members.

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Editing and transcription sponsored by Tighten.

Jaksot(149)

Cloud Launch Reflections, Nightwatch, and the Future of Forge

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How We Built Nightwatch, with Jess Archer

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In this episode of the Laravel Podcast, host Matt Stauffer sits down with Jess Archer, Engineering Team Lead at Laravel, to explore her journey to the team and her work on key projects—most notably Ni...

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Joe Tannenbaum on VS Code Extension, Inertia 2.0 & Open Source

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In this episode of the Laravel Podcast, host Matt Stauffer chats with Joe Tannenbaum, Laravel’s Open Source Engineering Team Lead, about his unconventional journey from acting to web development. They...

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Laravel’s New Starter Kits: Official and Community

Laravel’s New Starter Kits: Official and Community

In this episode of the Laravel Podcast, host Matt Stauffer sits down with Tony Lea, an open-source developer at Laravel, to dive into a range of topics. They explore the future of Laravel’s starter ki...

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The Biggest Day in Laravel History

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In this episode of the Laravel Podcast, host Matt Stauffer sits down with Chris Sev, Laravel's new Director of Developer Relations, to explore his background and the evolving role of DevRel. They dive...

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Laracon AU Update & Nightwatch Q&A

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In this episode of the Laravel podcast, host Matt Stauffer is joined by Taylor Otwell and Jess Archer at Laracon Australia to discuss the new Laravel Nightwatch product and answer listener questions a...

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Php.new, Inertia v2, Sublime vs. VS code, and More Laravel Cloud Updates

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In this episode of the Laravel Podcast, hosts Matt Stauffer and Taylor Otwell explore the latest updates in the Laravel ecosystem, highlighting new features, tools, and enhancements designed to improv...

22 Loka 202436min

Listener Q&A with Taylor Otwell After Accel Investment Announcement

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