The Road to Online Retail - Episode 3: Why online retailers need to understand the importance of "phygital".

The Road to Online Retail - Episode 3: Why online retailers need to understand the importance of "phygital".

In our previous two podcasts, we've been exploring the belief of Kevin Moore, an international retail and sales marketing expert, that we are now entering "the second age of online retail".

This second age is the accelerated migration of shoppers to digital retailing of all goods and services.

In our podcast, we're exploring ways that both physical and digital retailers can ensure they're ready for this second age.

And an important part of that readiness is a retailer's "phygital" offering.

What's a "phygital" offering and why is it an important thing for online retailers to be across? Listen on...

Find out more about our podcasts, resources and courses at https://theroadtoretail.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(14)

Growing your Business in a Slowdown + AI and Moloch

Growing your Business in a Slowdown + AI and Moloch

🎙️Growing your Business in a Slowdown + AI and Moloch - an online & phygital retail survival guide Welcome to "The Road to Online Retail" podcast, where we guide you through the ever-changing twists ...

5 Heinä 202350min

How AI can benefit your retail business

How AI can benefit your retail business

Get ready for a fascinating glimpse into the future of retail in this episode of The Road to Online Retail Podcast! In episode 2, host Nigel Miller chats with Shopper Marketing expert Kevin Moore, and...

22 Kesä 202329min

The Third Age of Retail and the impact of AI and Web 3.0

The Third Age of Retail and the impact of AI and Web 3.0

In this episode, we explore what's changed in the retail world since Covid and how retail is now entering a Third Age. Prior to Covid, retail still favoured a physical presence. That all vanished with...

8 Kesä 202339min

Achieving sustainable growth - understanding the pillars that support your business and the levers to pull to fast-track sustainable growth

Achieving sustainable growth - understanding the pillars that support your business and the levers to pull to fast-track sustainable growth

Running a business is hard. There are always so many fires to put out, projects to progress. Time is always a rare commodity. But if you want to boost growth and build in a sustainable way, where do y...

15 Maalis 202248min

Retail trends and how Covid changed the online and physical retail landscape forever

Retail trends and how Covid changed the online and physical retail landscape forever

In this first of a new series of The Road to Online Retail podcasts, international retail sales and marketing guru and the Chairman of Toys R Us Aus/NZ/UK, Kevin Moore, reflects back on the impact cov...

23 Helmi 202247min

The Road to Online Retail - Episode 8: Making the move to online retail and how good governments can help.

The Road to Online Retail - Episode 8: Making the move to online retail and how good governments can help.

It's tough out there! So, in this episode, we are going to be exploring how the digital economy is changing for businesses and how governments are getting involved to help. Well, good governments, tha...

12 Loka 202039min

The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.

The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.

In this episode, we learn how important mastering the shopper experience online was to the rebirth of Toys R Us in Australia/NZ. There's a change of scene in this episode as a few weeks ago the produc...

9 Syys 202038min

The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.

The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.

If you're interested in growing awareness of your online business so that you can grow your turnover, then this episode is for you.  In this podcast, we talk further with our special guest, digital ma...

3 Elo 202038min

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