How to get noticed in mainstream media with persuasive press releases | Mickie Kennedy

How to get noticed in mainstream media with persuasive press releases | Mickie Kennedy

Q. What has always been the best form of promotion and probably always will be?

A. Word of mouth marketing, ie. getting people talking about you, your product or your service.

Happy new year to you! Would you like some good PR?

Let's get 2022 off to a flying start with one of the best ways to help you build influence and become known, without having to compete for keywords. Welcome to the world of Press Releases.

My guest today is Mickie Kennedy and he's the founder of eReleases, a company that specialises in press releases and helping get other people talking about you. Who's it for? Who's it not for? What makes a compelling press release and what makes a waste of time and money as a press release?

In this episode:

  • What is a press release?
  • Who should use press releases and why?
  • How do you know if your press release is any good?
  • Why press releases are so cost-effective when done right.
  • How to get help with your press releases.
  • How many releases do you need for a decent campaign?

and more besides.

Find out more about Mickie and eReleases: https://www.ereleases.com/hello-ereleases/?a=115

and take Mickie's FREE 1 hour Press Release strategy masterclass: https://www.ereleases.com/plan/

Mickie's book recommendation was Contagious: Why things catch on by Jonah Berger available on Amazon https://amzn.to/3pPpbIF

Remember to visit our show sponsors BrandFace: HowBrandFaceWorks.com

Join me next time when we'll be speaking about persuasive presentation skills.

To sign up for my free Podfluencer Weekly newsletter on LinkedIn, click the link: https://bit.ly/3JFUQnK

Did you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.

Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.

Support the show (https://speakinginfluence.supercast.tech/)

Mentioned in this episode:

Speaker Fee Audit

Find out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(200)

Keynote Speaking Isn't Dying: It's the Only Thing AI Can't Replace

Keynote Speaking Isn't Dying: It's the Only Thing AI Can't Replace

Most speakers assume the flood of AI-generated content is bad news for them. In this solo episode, John Ball argues the opposite: as content gets cheaper and more abundant, a real human voice saying s...

8 Heinä 10min

How One Speaker Built a $360K Business After An Overdose: His Principle, Money Follows Movement

How One Speaker Built a $360K Business After An Overdose: His Principle, Money Follows Movement

Most speakers can speak. Almost none of them can sell themselves. Ryan Botner can do both, and he learned the second skill the hard way: twenty years in sales, a million-dollar income before thirty, a...

1 Heinä 38min

Stop Waiting to Be Discovered: How Speakers Build Businesses That Don't Depend on Luck

Stop Waiting to Be Discovered: How Speakers Build Businesses That Don't Depend on Luck

Most speakers are working hard. They're creating content, building relationships, showing up consistently, and still wondering why the enquiries aren't coming in the way they should.The issue usually ...

24 Kesä 21min

What Makes a Keynote Work: The Buzz Is the Business With Brian Miller

What Makes a Keynote Work: The Buzz Is the Business With Brian Miller

Magician-turned-keynote-speaker Brian Miller built a speaking career on the back of a TEDx talk that went viral in 2015, then watched that career dry up within eighteen months because charisma and ent...

17 Kesä 53min

The Authenticity Gap: Why Containing Your True Self Is Costing You on Stage

The Authenticity Gap: Why Containing Your True Self Is Costing You on Stage

Most speakers talk about authenticity. Fewer actually practise it. There is a version of you that turns up on stage and a version of you that exists everywhere else, and for many speakers, those two p...

10 Kesä 28min

Speaker Demo Reels: What They Are Actually For (and Why Most Get It Wrong)

Speaker Demo Reels: What They Are Actually For (and Why Most Get It Wrong)

Bernadette Marciniak is a video producer who works specifically with speakers and event organisers, giving her a rare dual perspective on what actually gets speakers booked. She has captured footage a...

3 Kesä 50min

Why Speakers Give Up Too Soon: The Results Lag

Why Speakers Give Up Too Soon: The Results Lag

There comes a point for almost every speaker and coach where the doubt becomes hard to ignore. You are doing the work, following good advice, showing up consistently — and nothing seems to be moving. ...

27 Touko 24min

Are You Killing Your Speaking Career with "How-To" Content? | David Newman

Are You Killing Your Speaking Career with "How-To" Content? | David Newman

David Newman is a speaker, consultant, and author of four books, including Do It Speaking and Market Eminence. He's spent decades helping experts, consultants, and professional speakers build what he ...

13 Touko 53min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
rahapuhetta
rss-inderes
asuntoasiaa-paivakirjat
rss-markkinointitrippi
rss-sami-miettinen-neuvottelija
rss-kahavia-ja-markkinointia-podcast
inderespodi
hyva-paha-johtaminen
vapauta-supervoimasi-podcast
rss-kaikki-koroista
rss-ammattipodcast
rss-stressivapaa-johtaja-nakokulmia-henkilokohtaiseen-kasvuun
rss-perho-rajoilla
kultaiset-hoitajat