BrandBusters Ep. 16: Sean Lee on founding the Zevo Insect Brand

BrandBusters Ep. 16: Sean Lee on founding the Zevo Insect Brand

In Episode 16, James and Sean flip the script and James interviews Sean about founding the Zevo brand and his time in the P&G Ventures studio. Sean is the co-founder and President of Cincy Brands (a CPG operating company), Co-host of BrandBusters, and Co-Founder of the Zevo Brand. Sean spent a decade at Procter & Gamble in Brand Management - leading brands like Iams pet food and Old Spice deodorant. He was the former CMO of Amify (sold to Cart.com). Sean has worked as an executive for private equity and venture capital-backed CPG and eCommerce businesses. In this episode, we discuss: 1. The leap from leading established brands like Old Spice at Procter & Gamble to founding the Zevo brand within P&G Ventures. 2. How Sean identified the insect control category as ripe for disruption and the challenges of launching a brand within a large, risk-averse corporation. 3. The importance of consumer education and feedback, and how early product hurdles were overcome to build a successful brand. 4. Zevo’s strategic retail launch, starting with an exclusive partnership with Home Depot, and expanding to Target and Walmart by aligning distribution with brand awareness. 5. Key lessons on the entrepreneurial mindset needed to succeed in a big company, the value of mentorship, and staying curious in the face of challenges. Sean shares invaluable insights on navigating corporate innovation, offering practical advice for anyone looking to launch a new brand, especially within a large organization.

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Jaksot(28)

BrandBusters Ep. 28: Aidan Morris & Matt Wilson, Co-Founders of Orion Supplements

BrandBusters Ep. 28: Aidan Morris & Matt Wilson, Co-Founders of Orion Supplements

In Episode 28, James and Sean sit down with Aidan Morris and Matt Wilson, Co-Founders of Orion Supplements — the Gen Z-driven, flavor-first protein powder brand shaking up the health and wellness aisl...

28 Touko 202542min

BrandBusters Ep. 27: James Pidhurney, Co-Founder of Chalkless

BrandBusters Ep. 27: James Pidhurney, Co-Founder of Chalkless

In Episode 27, James and Sean sit down with James Pidhurney, Co-Founder of Chalkless, the patented grip enhancement brand shaking up sports, fitness, and even military training. In this episode, we co...

30 Huhti 202543min

BrandBusters Ep. 26: Mike Rosinus & Julia Botsford, Father-Daughter Founders of GoHydrate

BrandBusters Ep. 26: Mike Rosinus & Julia Botsford, Father-Daughter Founders of GoHydrate

In Episode 26 of BrandBusters, James and Sean sit down with Mike Rosinus and Julia Botsford, the father-daughter duo behind GoHydrate, the clean hydration brand redefining what’s in your water. With M...

2 Huhti 202541min

BrandBusters Ep. 25: Dylan Menter, Founder of Bear Balanced Creatine Gummies

BrandBusters Ep. 25: Dylan Menter, Founder of Bear Balanced Creatine Gummies

In Episode 25 of BrandBusters, James and Sean sit down with Dylan Menter, founder of Bear Balanced, the world’s first creatine gummy brand. A Marine Corps veteran, SpaceX alum, and host of the How to ...

5 Maalis 202545min

BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch Retail Director

BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch Retail Director

In Episode 24 of BrandBusters, James and Sean sit down with Martin Forde, a retail CPG sales expert whose career spans from PepsiCo to Dr. Squatch. Now running his own company, Martin helps brands cra...

20 Helmi 202545min

BrandBusters Ep. 23: Daniel Schindler, CEO of Buoy

BrandBusters Ep. 23: Daniel Schindler, CEO of Buoy

In Episode 23, James and Sean chat with Daniel Schindler, Founder and CEO of the hydration brand, Buoy, covering: -Differentiating within the saturated hydration category-Prioritizing "convenience and...

30 Tammi 202540min

BrandBusters Ep. 22: Ryan Chen, Co-founder of Neuro

BrandBusters Ep. 22: Ryan Chen, Co-founder of Neuro

In Episode 22 (and our first of 2025), James and Sean chat with Ryan Chen, Co-Founder of Neuro, the Leading Functional Gum and Mint Brand. In this episode, we cover: -Starting a company with your best...

16 Tammi 202543min

BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

In Episode 21, James and Sean "Keep it Reel" with David VanHimbergen, CEO of Reel Paper, covering topics such as: -Transitioning from CPG behemoth Procter & Gamble to leading a challenger brand in the...

21 Marras 202446min

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