Sophie Toth on The Six Sells Podcast

Sophie Toth on The Six Sells Podcast

In this episode of The Six Sells Podcast, Sophie Toth talks to Mike Nicholson about a range of topics, starting with Sophie's journey from Hungary to leadership roles in European media and adtech, and now leading ad monetisation at Rakuten Viber – a messaging super app with global scale. Other topics include:

  • Why apps are set to thrive in a post-cookie world

  • How Viber balances user experience with ad monetisation

  • The unique strengths of messaging apps for marketers

  • Her views on AI's practical role in programmatic and content creation

  • The story behind the Women in Programmatic Network, which now supports thousands of women globally

  • Trends in curation, partnerships, and the return to trusted marketplaces


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Jaksot(148)

Women in Trading with Duri Mehmet on The Six Sells Podcast

Women in Trading with Duri Mehmet on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is ...

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Kindness in Media with Jo Blake on The Six Sells Podcast

Kindness in Media with Jo Blake on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.Jo’s senior career has been spent at the helm of award-winning campaigns and pione...

23 Kesä 36min

Seeing is NOT believing - Six Sells Shorts

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Mike Nicholson, CEO, at Six Sells shares a thought about how Seeing is NOT believing anymore. (7m 34s)Since the 17th century, the saying 'seeing is believing' has been used and agreed with en-mass.As ...

17 Kesä 7min

 Adtech Recruitment with Kim Dando on The Six Sells Podcast

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In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital...

15 Kesä 27min

Ads in LLMs with Andrea Tortella on The Six Sells Podcast

Ads in LLMs with Andrea Tortella on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. Here are some of the topics we discussed in this episode.Ads in ChatGPT and l...

10 Kesä 40min

Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including S...

3 Kesä 32min

The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Simi Gill, who is the Head of Digital at The Kite Factory. Simi has risen through the ranks after first starting in 2019 as Digital Ac...

26 Touko 29min

Digital Out of Home with Tom Barbour on The Six Sells Podcast

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In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentor...

20 Touko 27min

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