The Recurring Revenue Blueprint (6 Stages Every Team Needs) | Bite-sized Tactics

The Recurring Revenue Blueprint (6 Stages Every Team Needs) | Bite-sized Tactics

Struggling to connect your sales, marketing, and customer success teams? You’re probably missing a clear customer journey framework. In this video, we break down the Recurring Revenue Operating Model (RROM)—a framework for tracking key metrics across the customer journey, based on Jocko van der Kooi's model from Winning by Design. It outlines six critical stages of the journey, each with specific owners and metrics: Learn how to map your customer journey and track the right metrics at every stage: Awareness – Prospects become aware of your company or the problem you solve. (Owned by marketing) Education – Prospects show signs of interest and need to be converted into qualified pipeline. (Owned by SDRs) Selection – The formal sales process where qualified prospects decide on a vendor. (Owned by AEs) Onboarding – New customers are onboarded and driven to fast time-to-value. (Owned by the implementation team) Value Creation – Customer Success ensures ongoing, proactive value delivery, deepening product usage. (Owned by CS) Expansion – Growing the account by introducing new products or services, increasing revenue. (Owned by Account Managers) Each stage should have a clear leader responsible for stewarding customers through that phase and ensuring smooth transitions to the next stage. Without understanding this journey, companies can’t properly define or track meaningful metrics. RESOURCES DISCUSSED: ⁠⁠Join our weekly newsletter⁠⁠ ⁠⁠Things you can steal⁠⁠ ⁠⁠Save $50 on any 30MPC course⁠⁠ with code “PODCAST” ⁠⁠Free Sales Templates, Scripts and Guides

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#12 - Running a top 1% podcast while holding a $3M quota (Scott Ingram, Host of Sales Success Stories)

#12 - Running a top 1% podcast while holding a $3M quota (Scott Ingram, Host of Sales Success Stories)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Start every day by planning out the whitespace for the day. Then just get after it. Use de...

15 Heinä 202029min

#11 - Playbook: Nick and Armand teach you how to cold call

#11 - Playbook: Nick and Armand teach you how to cold call

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. The first 30MPC Playbook Episode covers everything cold calling. TOP ACTIO...

8 Heinä 202029min

#10 - Managing every part of the deal process from first calendar invite to close (John Barrows, Host of Make it Happen Mondays)

#10 - Managing every part of the deal process from first calendar invite to close (John Barrows, Host of Make it Happen Mondays)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Send a meeting efficiency survey prior to your calls to get qualification out of the way S...

1 Heinä 202025min

#9 - Death to fluff on your cold calls and pricing tactics (Belal Batrawy #DeathtoFluff)

#9 - Death to fluff on your cold calls and pricing tactics (Belal Batrawy #DeathtoFluff)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Decoy Pricing: $6 (undesirable), $7.50 (acceptable), $8 (just what they need) First 15 sec...

24 Kesä 202023min

#8 - Getting prospects to agree to their problem with killer discovery (Kevin “KD” Dorsey, VP Sales @ PatientPop)

#8 - Getting prospects to agree to their problem with killer discovery (Kevin “KD” Dorsey, VP Sales @ PatientPop)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Kevin “KD” Dorsey teaches us to get prospects to admit to their problems without asking unnatural, off-putting question...

17 Kesä 202025min

#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Align on the problem and impact first, then start brainstorming root causes and solutions ...

10 Kesä 202025min

#6 - A cold calling clinic from 5000 dials a month (Ryan Reisert, Reisert Consulting)

#6 - A cold calling clinic from 5000 dials a month (Ryan Reisert, Reisert Consulting)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Open every conversation with “Hey it’s Ryan Reisert”, then stop. When they answer, ask if ...

3 Kesä 202025min

#5 - Break up with the prospect before they break up with you (Richard Harris, Harris Consulting)

#5 - Break up with the prospect before they break up with you (Richard Harris, Harris Consulting)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Use the respect contract as your agenda to give the prospect the right to say no throughout...

27 Touko 202020min

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