Episode 24- Brooke Sauer On Closing The Gap Between Growers, Agronomists And Technology
Agtech - So What?6 Kesä 2018

Episode 24- Brooke Sauer On Closing The Gap Between Growers, Agronomists And Technology

Brooke Sauer is on a mission to close the gap between growers, agronomists, and technologies. Brooke is a digital agriculture manager at McGregor Goulay, an agricultural services company that offers cropping inputs, agronomic services and, increasingly, digital ag solutions. Although Brooke's background is in agricultural genetics, she is rapidly becoming an expert in precision agriculture, as she supports farmers to explore and adopt precision agriculture tools.

In talking to Brooke on this episode, it's clear that she cares a lot about her farmers. She knows just how important it is to build personal relationships in the world of AgTech. In this episode, we explore the significance of people skills in an industry that can sometimes be too focused on flashy technologies. We also talk a lot about adoption precision ag technologies, Brooke's journey with drones, and her experience of working with startups, including:

  • an honest story about drone usage, and how Brooke encourages startups and farmers to be more focused on the data, rather than the machines

  • how important farmers' confidence is in the adoption and success of precision ag technology

  • the ups and downs of working with fast-paced, high-energy startups

  • how Brooke exercises interpersonal skills on a daily basis to build trust with growers

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Episode 32: Jennifer Medway

Episode 32: Jennifer Medway

Jennifer Medway, Sheep farmer, Gunning NSW Manager for research and innovation with AgriFutures Australia. Jennifer Medway is a 5th generation farmer from Gunning in southern New South Wales runnin...

28 Tammi 201946min

Episode 31: Viv And Margaret

Episode 31: Viv And Margaret

Viv McCollum and Margaret Ayre We're trying something new on the podcast today - a joint conversation with two admirable women in the Ag Tech space - Viv McCollum and Margaret Ayre. Vivienne McCo...

22 Tammi 201957min

Episode 30: Rob Sharkey, The Shark Farmer

Episode 30: Rob Sharkey, The Shark Farmer

Rob Sharkey describes himself as a farmer, podcaster and an outfitter. He's a grain farmer from Illinois in the Unites States and has morphed into somewhat of a social media celebrity in Agriculture c...

13 Tammi 201955min

Episode 29: Will MacSmith

Episode 29: Will MacSmith

Will MacSmith is a farmer from Manildra in Central West New South Wales. Will and his business partner Hamish are trying to develop a system to realise profit margins for sheep through the collection ...

6 Tammi 201946min

Episode 28: Mark Mortimer

Episode 28: Mark Mortimer

As a child Mark Mortimer didn't like computers. It's a different story now - Mark has evolved to become an early adopter of technology in the field of sheep genetics and stud breeding in Australia. Co...

17 Joulu 201849min

Episode 27: Carl Lippert - FeedX

Episode 27: Carl Lippert - FeedX

Carl Lippert is a American dairy farmer and AgTech developer. He's one of the only people I know who has qualifications in dairy science and computer science. Right now Carl is busy as the co-found...

10 Joulu 201847min

Episode 26: Chris McLoughlin - Mycelia Organics

Episode 26: Chris McLoughlin - Mycelia Organics

Chris McLoughlin, organic mushroom farmer, Mycelia Organics Chris McLoughlin's forae into farming is a great example of a new generation of investor backed agricultural innovation. Chris has alway...

4 Joulu 201853min

Season Two Teaser

Season Two Teaser

4 Joulu 20181min

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