Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA
Agtech - So What?9 Helmi 2022

Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Balancing the desire to do good with the need to build a business that can scale is a challenge for every entrepreneur. Particularly in agriculture, finding strategies that solve for both the users of the product as well as beneficiaries of the solution is key. For Marissa Cuevas Flores, Founder and CEO of MicroTERRA, it took several iterations before her team settled on a workable value proposition that could contribute to massive global challenges like preserving fresh water and feeding the world.
In this episode, you’ll hear more about:

  • Why farmers, for the most part, cannot afford to carry the financial burden of sustainability
  • What it took to shut down one circular economy startup and transition into a new field & business model
  • Tips for new-to-agtech entrepreneurs when it comes to pitching new solutions to farmers
  • How MicroTERRA turns duckweed into a high-value product that pays farmers and powers the plant-based food industry

Learn more at https://www.agtechsowhat.com/episodes

Jaksot(206)

Unlocking Phosphorus for the Future of Fertility with Hunter Swisher of Phospholutions

Unlocking Phosphorus for the Future of Fertility with Hunter Swisher of Phospholutions

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The question of how to make commodity crops more valuable is a perennial one in agriculture, and over the years there have been a lot of good-- and bad-- answers. Recently, one strategy has emerged th...

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When people in ag think about fertilizer, nitrogen -- or N -- is usually the first thing that comes to mind, whether thinking about yields, costs, or environmental impacts. But phosphorus is another c...

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Future of Fertilizer... So What? with Tim Hammerich from Future of Agrculture

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Global geopolitical disruptions first put fertilizer center stage as farmers around the world struggled with price and supply swings. But that was just the beginning of the conversation– as fertilizer...

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AgTech Headlines… So What? -  Mineral Launch, Planet Labs Insurance, Deere Right-to-Repair

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Breaking news in the agtech world abounds here at the beginning of 2023, and as we've tracked the latest announcements, we've been thinking a lot about a few tech updates, especially from major brands...

25 Tammi 202323min

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Agtech has long had an interest in shortening the supply chain between farms and consumers. And yet after years of effort, relatively little progress has been made beyond a proliferation of farmers ma...

18 Tammi 202336min

2022: The Year of Risk at AgTech… So What?

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2022 was a wild year– both in the world of agtech broadly, and for us here at Tenacious Ventures. We’ve covered a lot of ground, spanning everything from scaling soil tech, to the future of ag marketi...

22 Joulu 202215min

Shifting from Climate Measurement to Risk Mitigation, with Cullen Gunn from Kilter Rural

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There is a lot of momentum in agtech right now around investing at the intersection of ag and climate– and inevitably, many conversations start with a focus on how to measure impact. The problem we’ve...

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