Own It18 Kesä 2024

How Flor Leibaschoff of Beautiful Beast, Owns It

This week on Own It, we have a different episode than normal. We are welcoming back Flor Leibaschoff, who visited us with her partner Salma Gottfried, to talk about their journeys to owning BeautifulBeast. That was Episode 45, which we’ll link in our show notes. Flor is back this week to talk about an equally important gap to fill in agency ownership and that is of Hispanic and Latina representation as owners, but also to quantify and understand Latina representation at every level of the advertising business. We talk about the fact there simply aren’t enough facts to inform what needs to be done and how Flor is leading the charge to survey the industry to find them. Find the survey at https://latinasleadingsurvey.com/ Flor is originally from Argentina and has worked globally for many years. She is absolutely the right person to spearhead this effort and we in the Own It community are behind her all the way. This is an important episode. Thank you for listening! You can find links to Flor's LinkedIn profile and the agency website in our show notes at untilyouownit.com. You can find the survey at https://latinasleadingsurvey.com/. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

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How Rene Ryan from Backpocket Agency, Owns It

This week on Own It we’re talking to Rene Ryan from Backpocket Agency. Her firm is a boutique agency that drives engagement for its clients. She’s spent the last 20 years at several firms in the cont...

30 Kesä 38min

How Beth Johnson from RP3 Agency, Owns It

This week on Own It, we’re talking to Beth Johnson from RP3 Agency. It is a full-service creative agency that cuts through the tsunami of sameness with wildly original ideas that drive results. She fo...

23 Kesä 40min

How Lauren Bello of Sia Partners, Owns It

This week on Own It we’re talking to Lauren Bello from Sia Partners. She joined the firm as a partner two years ago after several years at Ready Set Rocket where she ultimately served as CEO. Sia Part...

16 Kesä 42min

How Erika Saracco from Colorwheel Digital, Owns It

This week on Own It we’re talking to Erika Saracco from Colorwheel Digital. Her firm specializes in integrated marketing strategies that connects brands with audience across earned, owned and paid cha...

9 Kesä 32min

How Leah Lane from Strong Brew, Owns It

This week on Own It we’re talking to Leah Lane from Strong Brew. Leah came to ownership through the entertainment industry as a television producer. But building shows is just as good a training groun...

2 Kesä 41min

How Suzanne Powers from All&, Owns It

This week on Own It we’re talking to Suzanne Powers from All&. She and her partner Jennifer Breithaupt founded the firm a little over a year ago. Suzanne spent many years at McCann, Crispin Porter + B...

26 Touko 35min

How Stacey Gertsen and Courtney Worthman of Main Character, Own It

This week on Own It we’re talking to Courtney Worthman and Stacey Gersten from Main Character. Their firm’s goal is to make their client’s brands the Main Character in stories, the marketplace and imp...

5 Touko 41min

How Jenna Cummings of Rival, Owns It

This week on Own It we’re talking to Jenna Cummings from Rival. She is originally from Spokane, Washington, but is now based in London, England. One of the things she says she loves about ownership an...

28 Huhti 53min