425: Economist Lester Jones Shares the Truth of Today's Craft Beer Market and Debunks Prevailing Misconceptions

425: Economist Lester Jones Shares the Truth of Today's Craft Beer Market and Debunks Prevailing Misconceptions

This week’s interview wasn’t initially intended for the podcast and wasn’t recorded that way (Brewing Industry Guide subscribers read it last month), but the topics are salient and the audio listenable, so we thought it would be an interesting change of pace. Lester Jones is the VP of Analytics and Chief Economist for the National Beer Wholesalers Association, and has some pretty deep data-driven insight into what is reality and what is just vibes in today’s world of beer sales which he shares in this conversation. Throughout, we try to unpack what’s actually going on, comparing anecdotal experience to real sales data, for a more accurate picture of the opportunities and challenges in today's beer world.

This episode is brought to you by:

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460: How Notch and Halfway Crooks Formulate Recipes for Tasty (and Convincing) Nonalcoholic Beer

460: How Notch and Halfway Crooks Formulate Recipes for Tasty (and Convincing) Nonalcoholic Beer

Last week, we hosted a series of three webinars focused on different aspects of nonalcoholic brewing. In this episode of the podcast, we share an excerpt from the first session—focused on formulation—...

21 Helmi 59min

459: Zach Typinksi of Urbanrest Brews Gold Medal Pilsner Without Pilsner Malt

459: Zach Typinksi of Urbanrest Brews Gold Medal Pilsner Without Pilsner Malt

Generally speaking, there’s some correlation between brewery scale and lager quality—and while there are plenty of exceptions to that rule, there’s no denying that honing lagers into the best versions...

13 Helmi 1h 9min

458: Tom Nielsen of Emberside Redraws the Boundaries between the Science and the Art of Beer

458: Tom Nielsen of Emberside Redraws the Boundaries between the Science and the Art of Beer

Through his decades of work in the brewing industry, many spent in R&D and quality at Sierra Nevada, Tom Nielsen has played a critical role in getting craft beer a seat at the broader brewing table. W...

6 Helmi 1h 18min

457: Cory Buenning of Fritz Family Focuses on Highly Attenuated Lagers With Perfect Proteins

457: Cory Buenning of Fritz Family Focuses on Highly Attenuated Lagers With Perfect Proteins

Fritz Family founder Cory Buenning brewed from the mid-90’s through the mid 20-teens for Wyoming craft beer pioneers Snake River, but the itch to do his own thing was strong, and after returning to Co...

30 Tammi 1h 8min

456: Jaron Anderson of Helper Beer Applies Modern Techniques to Classic Styles with Winning Results

456: Jaron Anderson of Helper Beer Applies Modern Techniques to Classic Styles with Winning Results

For Jaron Anderson of Helper Beer, listening to the beer itself, rather than following prescribed rules, is the only way to improve it. He’s well-versed in the theory, but not a slavish adherent to do...

23 Tammi 1h 15min

455: Doug Veliky of Beer Crunchers Offers His Predictions for Craft in 2026

455: Doug Veliky of Beer Crunchers Offers His Predictions for Craft in 2026

Doug Veliky, now of beverage consulting firm BrightBev, author of the BeerCrunchers newsletter and blog, and the personality behind the Beer Aficionado social media account, has a knack for explaining...

16 Tammi 1h 21min

454: Ronald Mengerink of Dochter van de Korenaar is Still Hoping to Make the Perfect Beer

454: Ronald Mengerink of Dochter van de Korenaar is Still Hoping to Make the Perfect Beer

De Dochter van de Korenaar is unusual even for Belgium—a country full of brewers who don’t particularly enjoy being hemmed in by style definitions. Founder Ronald Mengerink has a passion for aging bee...

9 Tammi 1h 7min

453: Gert Christiaens of Oud Beersel Is Preserving Oude Gueuze Heritage by Building New Flavor Bridges

453: Gert Christiaens of Oud Beersel Is Preserving Oude Gueuze Heritage by Building New Flavor Bridges

Gert Christiaens loved the beers of Oud Beersel so much that he couldn’t abide the brewery closing in 2003. So, he bought the brewery, learned to brew, and for the past 20 years has focused on preserv...

2 Tammi 1h 39min

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