Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes | Zuzo

Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes | Zuzo

What if your Product is a 'vitamin' and not a 'Painkiller'? In this episode, we talk to the head of Growth Geoff Forbes from Zuzo, a platform helping companies recognise their employees in meaningful ways by allowing co-workers to give eachother gifts of recognition.We dive into the challenges and realities of early growth when your product isn’t a silver-bullet solution, how dogfooding internally can sharpen your product, and the lessons learned from taking a product from zero to one..

Connect with the Hosts:

https://www.linkedin.com/in/bobby-sequeira/

https://www.linkedin.com/in/renier-kriel/


Guest Links:

https://www.zuzocard.com/


00:00 Intro01:39 Peer recognition as a product05:24 Vitamin vs Pain Killer08:45 Selling to remote vs co-located teams10:00 Zero to One 14:30 Pivoting strategies early on19:10 Is GTM a formula?23:03 Feedback loops25:57 Delivering in promises31:36 Dogfooding40:16 Starting a movement

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Jaksot(113)

Why WhatsApp Is the Infrastructure for the Future | Chat Inc | Jonathan Williams

Why WhatsApp Is the Infrastructure for the Future | Chat Inc | Jonathan Williams

Can you build a company on top of WhatsApp?That’s exactly what Jonathan Williams, founder of Chat Inc, has been doing for almost 10 years — bootstrapping without outside funding and delivering innovat...

2 Syys 202544min

Fixing Gaming’s $6B Ad Spend Problem, introducing Kohort | Dan Marcus

Fixing Gaming’s $6B Ad Spend Problem, introducing Kohort | Dan Marcus

$6 billion in gaming ad spend is wasted every year. That’s the problem Dan Marcus, co-founder of Kohort, is determined to fix. IIn this episode of How Would You Build It, Dan shares how Kohort is tack...

26 Elo 202547min

Simon Hartley on Startup Exits and Scaling Logistics in South Africa

Simon Hartley on Startup Exits and Scaling Logistics in South Africa

What can delivering toasted cheese sandwiches teach you about building a startup?In this episode of How Would You Build It, we talk with Simon Hartley, co-founder of Wumdrop, about the journey from sc...

19 Elo 202552min

Fixing Fashion’s Waste Problem with AI | David Torr | Faro & UCook

Fixing Fashion’s Waste Problem with AI | David Torr | Faro & UCook

What does it take to build not one, but two successful startups in South Africa’s tough market?In this episode of How Would You Build It, we sit down with David Torr, co-founder of Faro and former co-...

13 Elo 202554min

Getting AgriTech Right Through Timing, Trust & Disrupting Legacy Markets | Louis de Kock | Nile

Getting AgriTech Right Through Timing, Trust & Disrupting Legacy Markets | Louis de Kock | Nile

Can AgriTech finally work in South Africa?In this episode of How Would You Build It, we speak with Louis de Kock, founder of Nile.ag, a tech-driven marketplace revolutionising agriculture across South...

5 Elo 202546min

Empowering the Township Economy | Katie Dodge | Koola Capital

Empowering the Township Economy | Katie Dodge | Koola Capital

What if funding the informal economy could unlock South Africa’s next wave of entrepreneurs?In this episode of How Would You Build It, we talk to Katie Dodge, co-founder of Koola Capital, who’s helped...

30 Heinä 202552min

Lessons in Pivots, Leadership & Marketing

Lessons in Pivots, Leadership & Marketing

What happens when the hiring market crashes and AI rewrites the rules overnight?In this episode of How Would You Build It, we speak to Matt Beck, CEO of OfferZen, about what it really takes to navigat...

15 Heinä 202552min

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