Simon Hartley on Startup Exits and Scaling Logistics in South Africa

Simon Hartley on Startup Exits and Scaling Logistics in South Africa

What can delivering toasted cheese sandwiches teach you about building a startup?

In this episode of How Would You Build It, we talk with Simon Hartley, co-founder of Wumdrop, about the journey from scrappy beginnings to a successful exit to Massmart.Simon shares the quirky story of how he and his co-founder first tested logistics by delivering sandwiches, what it’s really like to integrate with a corporate giant, and the lessons founders need to know when chasing partnerships and exits.

You’ll learn:

• Why understanding corporate seasonality is key to making deals work

• Why your focus should always be on helping corporates make more money

• The hard-earned insights from a founder who’s lived the exit journey


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02:13 What do toasted sandwiches have to do with the Wumdrop founding story

10:06 Learning by being at the coalface

13:24 The tech that made Wumdrop stand out at the time

21:11 How to get a corporate to pay attention to your startup

27:15 Leveraging corporate seasonality36:06 Keep your team motivated when acquired by corporate

41:36 Corporate Seasonality

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