🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.
The Best One Yet29 HeinÀ 2025

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”

As a trade war deadline nears, Japan and Europe cave to Trump
 we discovered a template to the deals.

Outdoor Voices just rehired its founder, Ty Haney
 but to bring back old glory, it’s bringing something new.

Plus, the untold origin story of
 the Skateboard.


$SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 “The Skateboard đŸ›č Defying Physics & Freaking Out Parents for 60 Years”



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Episodes drop weekly.

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Jaksot(1621)

đŸ’†â€â™€ïž “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

đŸ’†â€â™€ïž “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

Equinox is adding AI robot masseuses to 60 of their gym locations
 and it’s actually good for the job market.Robinhood launched football betting predictions
 It’s a sports betting QB sneak.Millennials...

22 Elo 202522min

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

Taco Bell is launching a new thing every month
 because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America
 and now it’s on Amazon.Bilt does credit cards, but also a come...

21 Elo 202522min

đŸȘš “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

đŸȘš “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.Italian Marble has never been more in demand
 and never more of a family biz.8 Sleep just raised $100M for a ...

20 Elo 202522min

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

Nick is back! And he recaps his health ordeal in the intro. Our 3 stories: A $200 posture-correcting bra?... It’s gone viral, and could be Apple’s next acquisition target.Why are Millennials buying cr...

19 Elo 202525min

đŸ„€â€œUnlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

đŸ„€â€œUnlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

Allison Ellsworth ditched the oil industry to fix her gut problems. After getting a check from Shark Tank, she launched Poppi with her husband and co-founder on Mar 3, 2020. 5 years later, she sold Po...

18 Elo 20251h 7min

đŸ«Ą “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

đŸ«Ą “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

Follow the Demoted podcast here: https://direct.me/demoted “Workplace shenanigans with a side of career advice” — that’s the tagline for the Demoted Pod, which Nick and Jack were interviewed on this s...

15 Elo 20251h 1min

đŸŽ€ “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

đŸŽ€ “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

Watch on Youtube: https://www.youtube.com/@tboypod We’re publishing the Q2 earnings presentation and Q&A of this show, The Best One Yet. It was the best part of our live show in Chicago, and it’s the ...

14 Elo 202521min

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine. + GCal dating.

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine. + GCal dating.

The 1st school with AI doing the teaching is here
 We looked at Alpha School’s curriculum.Ford is disrupting its best invention
 Going from “Assembly Line” to “Assembly Tree.”Chanel just published a 2...

13 Elo 202521min

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