🧑‍🚀  “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.
The Best One Yet29 HeinÀ 2025

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”

As a trade war deadline nears, Japan and Europe cave to Trump
 we discovered a template to the deals.

Outdoor Voices just rehired its founder, Ty Haney
 but to bring back old glory, it’s bringing something new.

Plus, the untold origin story of
 the Skateboard.


$SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 “The Skateboard đŸ›č Defying Physics & Freaking Out Parents for 60 Years”



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Our 2nd show


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Jaksot(1621)

💰 “$1 Trillion Paycheck” — Elon’s 13-digit incentive. J.Crew’s AI faux pas. US Open’s Cadillac. +Martell baby #2.

💰 “$1 Trillion Paycheck” — Elon’s 13-digit incentive. J.Crew’s AI faux pas. US Open’s Cadillac. +Martell baby #2.

The real winner of the US Open? Cadillac
 It used “The Great Gatsby Strategy.”J.Crew just caused the biggest fashion drama of the year
 It used AI to knockoff *itself*.Elon may get the biggest pay pac...

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💰 “The (Ex)Finance Bro’s Guide To $$$” — Nick & Jack interviewed on Wild 'Til 9

💰 “The (Ex)Finance Bro’s Guide To $$$” — Nick & Jack interviewed on Wild 'Til 9

What do I do with my money? And why? And how? And ???????? We hung out with influencer couple Lauren Riihimaki (aka LaurDIY) & Jeremy Lewis to answer those questions. As a couple ex-finance guys turne...

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PART 2 👜Birkin: The Handbag That Costs More Than Your House

PART 2 👜Birkin: The Handbag That Costs More Than Your House

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to Lo...

3 Syys 202521min

PART 1 👜Birkin: The Handbag That Costs More Than Your House

PART 1 👜Birkin: The Handbag That Costs More Than Your House

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to Lo...

2 Syys 202525min

đŸ’Ș “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

đŸ’Ș “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets o...

28 Elo 202550min

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at...

27 Elo 202520min

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at...

26 Elo 202522min

đŸŒ” “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

đŸŒ” “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

Burning Man is the biggest event for billionaires in the world
 so why is it losing millions?The US Gov’t is getting 10% of Intel in exchange for taxpayer $$
 Uncle Sam CEO?Pleasure reading is down 40...

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