The SportBusiness Podcast1 Elo 2025

Euro vision: Can women's club game grab its golden chance?

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Martin Ross and Jonathan Rest take a deep dive into...World Aquatics after it posted its best-ever financial results. We break down the numbers and discuss agency involvement, the importance of star swimmers and if there is new, disruptive inventory to invest in post ISL.

In our main section, we bring in Maria Kholodova and special guest Flo Lloyd-Hughes, founder of women’s football media platform The Cutback, to discuss the Uefa Women’s Euro. How Switzerland performed as host, what TV audiences in major markets could mean for future sales and if national team interest is translating into much-needed buy-in for the club game.

Plus, LIV Golf numbers, changes afoot for The Hundred and sports documentary fatigue on Netflix.

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Host: Catherine Davies

Contributors: Jonathan Rest, Martin Ross, Maria Kholodova and Flo Lloyd-Hughes

Editor: Lumi Lehmuskallio

Sources:

1. Atypical 2024 nets World Aquatics $108m revenue

2. BBC nets best 2025 ratings with Lionesses’ win

3. Penalty drama drives Euros audience records

4. Women’s Euro value up in first standalone EBU deal

5. Full Swing on Netflix suffers audience drop

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