Building Blockbuster Brands (w/ Greg Logan) | Ep 372

Building Blockbuster Brands (w/ Greg Logan) | Ep 372

What if your brand could capture attention like a Hollywood blockbuster? In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories. Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process for helping companies transform from forgettable to unforgettable. Whether you’re a creative entrepreneur, marketer, or business leader, you’ll walk away with practical storytelling frameworks that help you stand out, connect emotionally, and build a brand people love. What you’ll learn in this episode: Greg Logan’s 3 rules of storytelling How Hollywood formulas apply to brand storytelling Why stories are more persuasive and memorable than facts The Hero’s Journey explained (and how to adapt it for business) How to avoid the “we’re amazing” trap in branding Defining your brand’s quest and why it matters Greg’s collaborative process for crafting blockbuster brands in just 4 days Timestamps (0:00) Three Rules of Storytelling (1:05) Greg Logan’s Background & Narrativity (2:28) What Hollywood Teaches About Branding (5:03) The Hero’s Journey Explained (7:35) Why Humans Are Wired for Stories (10:20) Why Brands Misuse Storytelling (12:28) Hollywood Formulas Applied to Business (14:35) Why Founders Struggle with Their Own Story (15:56) Greg’s Four-Day Branding Process (16:36) Defining a Brand Quest (17:52) Real Brand Quest Examples (19:34) Emotional Clarity vs Jargon (20:26) Chris Do’s Quest Example with Greg (23:21) Helping Creative Entrepreneurs Create Their Future (29:45) Genre, Enemy, and Superpower in Branding (33:10) Building Stories Collaboratively with Clients (38:00) Quests That Resonate with Audiences (44:00) Chris Do’s Brand Quest Reframed (49:10) Final Takeaways: Turning Brands into Blockbusters Learn more about your ad choices. Visit megaphone.fm/adchoices

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Mastering LinkedIn w/ Jasmin Alic | Ep 379

Mastering LinkedIn w/ Jasmin Alic | Ep 379

What if the secret to standing out on LinkedIn isn’t posting more—but mastering comments? In this episode, Chris Do talks with copywriter and creative strategist Jasmin Alic about building influence,...

11 Syys 20251h 53min

The Costs of Being Internet Famous w/ Jodie Cook | Ep 378

The Costs of Being Internet Famous w/ Jodie Cook | Ep 378

What’s the real cost of internet fame? In this episode, Chris and Jodie Cook break down the hidden pressures of building a big online audience—relentless DMs, parasocial fans, and the constant demand ...

6 Syys 202552min

Free Work That Actually Pays w/ Troy Plota | Ep 377

Free Work That Actually Pays w/ Troy Plota | Ep 377

From Atlanta studios to Hollywood sets to inventing new technology, Troy Plota has built a career on persistence and reinvention. In this conversation with Chris Do, he shares how he went from organiz...

4 Syys 202547min

Future-Proof Your Marketing Strategy w/ Allan Dib | Ep 376

Future-Proof Your Marketing Strategy w/ Allan Dib | Ep 376

In this episode, Chris Do reunites with Allan Dib, bestselling author of The One Page Marketing Plan and Lean Marketing, to break down timeless marketing truths in a noisy AI-driven world. Using his ...

30 Elo 202546min

Becoming Unshakable: Design, Filmmaking, and Identity w/ Stan Nwaeze | Ep 375

Becoming Unshakable: Design, Filmmaking, and Identity w/ Stan Nwaeze | Ep 375

⁠Register for AdobeMax⁠ using the code FUTUR25 for $400 off a full pass.  See you there! In this episode, Chris Do sits down with designer, filmmaker, and creative entrepreneur Stan Nwaeze to unpac...

28 Elo 202536min

The Courage to Be Unapologetically Yourself w/ Jodie Cook | Ep 374

The Courage to Be Unapologetically Yourself w/ Jodie Cook | Ep 374

Why do we care so much about what other people think? In this candid and thought-provoking conversation, Chris Do and Jodie Cook unpack the roots of identity, judgment, and self-worth. From school sy...

23 Elo 202552min

Reframing QuickBooks  w/ Hector Garcia | Ep 373

Reframing QuickBooks w/ Hector Garcia | Ep 373

In this episode, Chris Do sits down with CPA, creator, and entrepreneur Hector Garcia to unpack how he’s blended accounting, content, and community into a career that defies categories. From building...

21 Elo 202552min

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