The Futur with Chris Do16 Elo 2025

Building Blockbuster Brands (w/ Greg Logan) | Ep 372

What if your brand could capture attention like a Hollywood blockbuster? In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories. Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process for helping companies transform from forgettable to unforgettable. Whether you’re a creative entrepreneur, marketer, or business leader, you’ll walk away with practical storytelling frameworks that help you stand out, connect emotionally, and build a brand people love. What you’ll learn in this episode: Greg Logan’s 3 rules of storytelling How Hollywood formulas apply to brand storytelling Why stories are more persuasive and memorable than facts The Hero’s Journey explained (and how to adapt it for business) How to avoid the “we’re amazing” trap in branding Defining your brand’s quest and why it matters Greg’s collaborative process for crafting blockbuster brands in just 4 days Timestamps (0:00) Three Rules of Storytelling (1:05) Greg Logan’s Background & Narrativity (2:28) What Hollywood Teaches About Branding (5:03) The Hero’s Journey Explained (7:35) Why Humans Are Wired for Stories (10:20) Why Brands Misuse Storytelling (12:28) Hollywood Formulas Applied to Business (14:35) Why Founders Struggle with Their Own Story (15:56) Greg’s Four-Day Branding Process (16:36) Defining a Brand Quest (17:52) Real Brand Quest Examples (19:34) Emotional Clarity vs Jargon (20:26) Chris Do’s Quest Example with Greg (23:21) Helping Creative Entrepreneurs Create Their Future (29:45) Genre, Enemy, and Superpower in Branding (33:10) Building Stories Collaboratively with Clients (38:00) Quests That Resonate with Audiences (44:00) Chris Do’s Brand Quest Reframed (49:10) Final Takeaways: Turning Brands into Blockbusters Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Power of Story, Struggle, and Staying the Course w/ Sun Yi | Ep 371

Register for AdobeMax using the code FUTUR25 for $400 off a full pass. See you there! In this episode, Chris Do sits down with brand strategist and storyteller Sun Yi to unpack the truth behind in...

14 Elo 202550min

How to Choose the Right Clients w/ Jodie Cook | Ep 370

In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live. From rabbits, deer, and e...

9 Elo 202541min

Chaos, Creativity, and the Soul of Print w/ Marvin Scott Jarrett & Chris Ashworth | Ep 369

In this analog-meets-now episode, Chris sits down with legendary publisher Marvin Scott Jarrett and visionary designer Chris Ashworth to revisit the bold, rebellious energy of the 90s print scene—and ...

7 Elo 202531min

The 3 Stories You Must Tell to Build Your Brand | Ep 368

We all know we should tell better stories—but how do you do it when you’re creating business content, not writing a novel? In this solo episode, Chris Do breaks down the YOU + POV framework for story...

2 Elo 202513min

Why Productivity Is Burning You Out w/ Klaus Kleinfeld | Ep 367

In this episode, Chris sits down with legendary CEO and leadership thinker Dr. Klaus Kleinfeld for a deep dive into the hidden engine behind long-term success: energy. From running global companies l...

31 Heinä 202552min

Leadership Isn’t About Doing Everything | Ep 366

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A Ever feel like you'...

26 Heinä 20254min

I Built a Business With No Degree, No Plan, and Cancer w/ Jennie Smythe | Ep 365

A college dropout, Jennie Smythe had no backup plan — but she had one moment of clarity: she wasn’t going to follow the path others expected. She was going to build her own. By her early 40s, while gr...

24 Heinä 202546min

The One Thing LinkedIn Doesn’t Reward (But You Should Do Anyway) w/ Jodie Cook | Ep 364

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this playful and...

19 Heinä 202531min