A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty
Send us a text Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on the gaming scene. Fast-forward to the 1980s, and machine leasing leads to significant growth for the company. In the 2000s, Aristocrat began to operate in Nevada and continued to grow. Within the first two decades of the 21st century, Ar...
13 Syys 202311min
Loyalty360 Loyalty Live | Roger Williams, Marigold
Send us a text With years of customer loyalty experience, the team at Marigold (formerly Cheetah Digital) has a strong pulse on the current customer loyalty landscape. In 2022, Marigold surveyed 1500+ U.S. consumers to better understand their sentiment toward brand loyalty and what they expect from their favorite brands. In an era of economic uncertainty, quickly evolving technologies, but a consistent interest in customer loyalty strategies, where are the most valuable areas for brands to fo...
12 Syys 202325min
Exceeding Travelers’ Expectations: A Q&A with Best Western Hotels on Leadership, Customer Loyalty, and Brand Partnerships
Send us a text For over 75 years, Best Western Hotels has inspired guests to travel through unique experiences and comfortable stays. The company’s success comes from its team’s caring spirit and a deep commitment to providing guests with excellent service. Best Western Hotels & Resorts has led the hospitality industry with its wide brand of hotels across the United States and 100 countries and territories. The hotel brand has received high praise for its customer loyalty program for gue...
12 Syys 202331min
Celebrating Women Who Travel: A Q&A with Hilton’s Jenn Chick about National Woman Road Warrior Day and How an Innovative Loyalty Program Enhances the Stay
Send us a text Hilton, founded in 1919 by visionary Conrad Hilton, is an iconic brand recognized worldwide. From its humble beginnings in Cisco, TX, the brand’s innovative leadership, dedicated team members, devotion to delivering the best possible stay for guests, and drive to create extraordinary customer experiences have gone on to change the world of hospitality. That passion remains part of the global hospitality company’s practice today and is reflected in the brand’s values: Hos...
30 Elo 202327min
Turning Left or Right: A Q&A with Parkland on Creating Customer Loyalty in the Retail Fuel Space
Send us a text Parkland traces its beginning back to a single retail location established in the 1970s in rural Alberta, Canada. For the next four and a half decades, in addition to establishing its own fuel station chain, the brand further grew through a series of acquisitions, including a number of retail fuel operations, a refinery in British Columbia, and most recently, a major frozen food retailer, M&M Food Market. Parkland Corporation has expanded across Canada and the United States...
29 Elo 202326min
Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits
Send us a text LendingClub® was founded in two unlikely ways. First, it began during the Great Recession of 2007, when banks were not issuing loans because of the economic climate. Second, it started as a Facebook app connecting users with personal lenders. But its model disrupted the personal loan industry. At a time when banks were looking out for their own interests, LendingClub® was working to take care of its members. The company focuses its efforts on developing financial health i...
23 Elo 202324min
Loyalty360 Loyalty Live | Kim Welther, Baesman
Send us a textLoyalty360's Mark Johnson interviews Kim Welther, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
22 Elo 202313min
Aristocrat: Loyalty360 Awards Recap Series | 2023 Loyalty Expo
Send us a text Aristocrat is a global leader in gaming content and technology and a top-tier publisher of free-to-play mobile games. Operating in the Americas, Europe, Middle East and Africa, and Asia Pacific, the brand delivers end-to-end solutions for customers in more than 300 jurisdictions across the globe. A finalist for the 2023 Loyalty360 Awards at this year’s Loyalty Expo in Orlando, FL, in the B2B Customer Loyalty category, Aristocrat received the silver award. Mark Johnson, CEO of...
17 Elo 20234min
