#471: Leaders in Customer Loyalty: Brand Stories | Blain’s Farm & Fleet: Cultivating Loyalty Through Customer Insight, Private Brands, and Purpose-Driven Innovation

#471: Leaders in Customer Loyalty: Brand Stories | Blain’s Farm & Fleet: Cultivating Loyalty Through Customer Insight, Private Brands, and Purpose-Driven Innovation

Send us a text For nearly 70 years, Blain’s Farm & Fleet has stood as a trusted destination for rural and suburban consumers across the Midwest—earning its reputation as the “modern general store” through a steadfast commitment to community, convenience, and customer loyalty. In this edition of Leaders in Customer Loyalty: Brand Stories, we sat down with Aly Blawat, who leads Customer Research, Insights, Personalization Strategy, and Loyalty at Blain’s Farm & Fleet, to learn mor...

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Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

Send us a text Signia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarters in Denmark and another U.S.-based headquarters in Iselin, NJ. Through several transitions in its 140 years of experience in the hearing industry, the company leverages its experience with innovation to develop a firm foundation that enables it to be a key player in the hearing space today. ...

14 Elo 202321min

Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

Send us a text Founded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since, Tractor Supply has been passionate about making sure it serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and everyone who enjoys a lifestyle the company calls “Life Out Here.” Over 52,000 Team Members deliver ‘legendary customer service’ when assi...

9 Elo 202326min

Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, Deloitte

Loyalty360 Loyalty Live | Oliver Page and Adrian Trzaskus, Deloitte

Send us a text Deloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organization has established itself as a powerhouse in name and brand recognition. Deloitte’s loyalty practice and consulting services support brand clients in any stage of their customer loyalty efforts, whether a client is looking to launch a loyalty program for the first time, relaunch an existi...

8 Elo 202319min

Connecting with Community: How the e.l.f. Cosmetics’ Beauty Squad Disrupts Industry Norms and Shapes Culture

Connecting with Community: How the e.l.f. Cosmetics’ Beauty Squad Disrupts Industry Norms and Shapes Culture

Send us a textSince 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip, and face. They make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be clean, vegan, and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. The brand is also widely available at leading retailers such as Target, Walmart, and Ulta ...

4 Elo 202319min

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

Send us a text Men’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most people are familiar with Men’s Wearhouse from its unforgettable commercials in the 90s and early 2000s guaranteeing customers that they were “going to like the way they looked.” Decades later, positive associations with the brand continue because of those commercials. Significant mile...

2 Elo 202326min

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Carrie Cohen, Marketing Loyalty & Analytics Manager at Cinergy, about how the Cinergy Elite loyalty plan works, incentivizing certain behaviors, and getting people back to the movies.

31 Heinä 202310min

Loyalty360 Loyalty Live | Eric Dean, Banyan

Loyalty360 Loyalty Live | Eric Dean, Banyan

Send us a textLoyalty360's Mark Johnson interviews Eric Dean, Banyan, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Heinä 202318min

Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

Wow Bao: From the Kitchen to the Virtual Space, Wow Bao Delivers Deliciousness to Loyal Customers

Send us a text Wow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and the organization has opened a number of restaurant concepts across the U.S. Currently, LEYE operates in 6 states and Washington, D.C., bringing nearly 160 different restaurants representing 62 different concepts to hungry customers. Wow Bao is a quick-serve, fast-casual Asian brand offering ...

24 Heinä 202324min

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