Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Today I talked to Chester Elton, coauthor of Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done (Harper Business, 2021). During my interview with Elto...

8 Heinä 202134min

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Today I talked to Melody Wilding about her new book Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work (Chronicle Prism, 2021). Are you what Wilding calls a Sensitive Stri...

1 Heinä 202135min

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Today I talked to Debi Kleiman about her new book First Pitch: Winning Money, Mentors, and More for Your Startup (Babson College Publishing, 2020). For anyone who has ever watched Shark Tank, you know...

24 Kesä 202136min

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Today I talked to Jessica Helfand about her new book Face: A Visual Odyssey (MIT Press, 2019) Helfand is a designer, artist, and author. She’s taught at Yale University for more than 20 years, cofound...

17 Kesä 202134min

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Today I talked to Paul Davis about her new book Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience (Wharton School, 2021) What if companies held executives responsible for...

10 Kesä 202134min

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott is the author of 12 works of fiction, including Arrogance, a PEN/Faulkner finalist; and The Manikin, a finalist for the Pulitzer Prize. Her awards include a MacArthur Fellowship, a Guggen...

3 Kesä 202137min

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Today I talked to Carla Diana about her new book My Robot Gets Me: How Social Design Can Make New Products More Human (Harvard Business Review Press, 2021). Carla Diana is a robot designer responsible...

27 Touko 202137min

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Today I talked to Nicole Tersigni about her book Men to Avoid in Art and Life" (Chronicle Books, 2020). Nicole Tersigni is a comedic writer experienced in improve comedy and women’s advocacy. She live...

20 Touko 202128min

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