Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Today I talked to Jon Levy about his new book You’re Invited: The Art and Science of Cultivating Influence (Harper Business, 2021). Jon Levy is a behavioral scientist who over a decade ago founded The...

6 Touko 202134min

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Today I talked to Kim Scott about her new book Just Work: Get Sh*t Done, Fast & Fair (St. Martin's Press, 2021).  Kim Scott and her fellow guest on this episode, Trier Bryant, co-founded the company J...

29 Huhti 202138min

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Princ...

22 Huhti 202132min

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Today I talked to Eric Rupp about his book The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey (TTC, 2020). Eric Rupp is a founding partner at the Transformational Trav...

15 Huhti 202130min

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Today I talked to Adam Bryant about his new book (co-authored with Kevin Sharer), The CEO Test: Master the Challenges That Make or Break All Leaders (Harvard Business Press, 2021). Adam Bryant is mana...

8 Huhti 202134min

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Today I talked to Kali Nicole Gross about her new book (co-authored with Daina Ramey Berry) A Black Women's History of the United States (Beacon Press, 2020). This episode covers a litany of instances...

1 Huhti 202136min

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

Today I talked to David A. Lees about his book Memphis Mayhem: A Story of the Music That Shook Up the World (ECW Press, 2020) David Less has studied Memphis music for over 40 years, including work don...

25 Maalis 202137min

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

Today I talked to David G. White, Jr. about his book Disrupting Corporate Culture: How Cognitive Science Alters Accepted Beliefs About Culture and Culture Change and Its Impact on Leaders and Change A...

18 Maalis 202136min

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