Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Michael P. F. Smith, "The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown" (Viking, 2021)

Michael P. F. Smith, "The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown" (Viking, 2021)

Today I talked to Michael P. F. Smith about his book The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown (Viking, 2021) Michael Smith is a folk singer who has shar...

11 Maalis 202137min

Roland T. Rust and Ming-Hui Huang, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy" (Palgrave MacMillan, 2021)

Roland T. Rust and Ming-Hui Huang, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy" (Palgrave MacMillan, 2021)

Today I talked to Ming-Hui Huang about her book (coauthored with Roland T. Rust), The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy (Palgrave MacMillan, 2021) This episod...

4 Maalis 202135min

Candacy Taylor, "Overground Railroad: The Green Book and the Roots of Black Travel in America" (Abrams Press, 2020)

Candacy Taylor, "Overground Railroad: The Green Book and the Roots of Black Travel in America" (Abrams Press, 2020)

Today I talked to Candacy Taylor about her book Overground Railroad: The Green Book and the Roots of Black Travel in America (Abrams Press, 2020). Taylor is an award-winning author, photographer and c...

25 Helmi 202137min

Alan Lightman, "Probable Impossibilities: Musings on Beginnings and Endings" (Pantheon, 2021)

Alan Lightman, "Probable Impossibilities: Musings on Beginnings and Endings" (Pantheon, 2021)

Imagination with a Straight Jacket Alan Lightman is a writer, physicist, and social entrepreneur. He has served on the faculties of Harvard and the Massachusetts Institute of Technology (MIT) and was ...

18 Helmi 202135min

Paul O. Jenkins, "Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World" (West Virginia UP, 2020)

Paul O. Jenkins, "Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World" (West Virginia UP, 2020)

Today I talked to Paul O. Jenkins about his book Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World (West Virginia UP, 2020). This episode covers a band that defies expectations...

11 Helmi 202133min

Sharon Olds, "Arias" (Knopf, 2019)

Sharon Olds, "Arias" (Knopf, 2019)

This episode covers a range of topics from Old’s use of line breaks (enjambment that runs contrary to the tedious, end-stopped rhyming lines of hymnals) to the degree to which any art work can be real...

4 Helmi 202135min

Gary Hamel and Michele Zanini, "Humanocracy: Creating Organizations As Amazing As the People Inside Them" (HBR, 2020)

Gary Hamel and Michele Zanini, "Humanocracy: Creating Organizations As Amazing As the People Inside Them" (HBR, 2020)

Today I talked with Gary Hamel and Michele Zanini about their book Humanocracy: Creating Organizations As Amazing As the People Inside Them (HBR, 2020). This episode attacks the way bureaucracies are ...

28 Tammi 202138min

Michael Gorra, "The Saddest Words: William Faulkner's Civil War" (Liveright, 2020)

Michael Gorra, "The Saddest Words: William Faulkner's Civil War" (Liveright, 2020)

Today I talked to Michael Gorra about his new book The Saddest Words: William Faulkner's Civil War (Liveright, 2020). This episode touches on two of William Faulkner’s novels in particular: The Sound ...

21 Tammi 202136min

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