Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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David Livermore, "Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization" (Berrett-Koehler, 2022)

David Livermore, "Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization" (Berrett-Koehler, 2022)

Today I talked to David Livermore about his book Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization (Berrett-Koehler, 2022). While the author argues tha...

6 Loka 202229min

Jamie Fahey, "Futsal: The Indoor Game That Is Revolutionizing World Soccer" (Melville House, 2021)

Jamie Fahey, "Futsal: The Indoor Game That Is Revolutionizing World Soccer" (Melville House, 2021)

Today I talked to Jamie Fahey about his book Futsal: The Indoor Game That Is Revolutionizing World Soccer (Melville House, 2021). Some 60 million people player futsal worldwide, as this five-a-side ve...

22 Syys 202231min

Eric A. Posner, "How Antitrust Failed Workers" (Oxford UP, 2021)

Eric A. Posner, "How Antitrust Failed Workers" (Oxford UP, 2021)

Today I talked to Eric Posner about his book How Antitrust Failed Workers (Oxford UP, 2021). When anti-trust cases are brought forward, typically they involve monopolies exercising undue power in rega...

8 Syys 202238min

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initia...

25 Elo 202242min

Andrea Karnes, "Women Painting Women" (Delmonico Books, 2022)

Andrea Karnes, "Women Painting Women" (Delmonico Books, 2022)

Andrea Karnes' book Women Painting Women (Delmonico Books, 2022) documents a wide-ranging exhibit inclusive of women as both the makers and subjects of paintings. The artists hail from around the worl...

11 Elo 202232min

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that th...

28 Heinä 202230min

Alenka Triplat et al., "Profit from the Source: Transforming Your Business by Putting Suppliers at the Core" (HBR Press, 2022)

Alenka Triplat et al., "Profit from the Source: Transforming Your Business by Putting Suppliers at the Core" (HBR Press, 2022)

Today I talked to Alenka Triplat about Profit from the Source: Transforming Your Business by Putting Suppliers at the Core (HBR Press, 2022). Want to know the challenges bedeviling NATO as it seeks to...

14 Heinä 202223min

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy ...

30 Kesä 202231min

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