Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Ximena Vengoechea, "Listen Like You Mean It: Reclaiming the Lost Art of True Connection" (Portfolio, 2021)

Ximena Vengoechea, "Listen Like You Mean It: Reclaiming the Lost Art of True Connection" (Portfolio, 2021)

Today I talked to Ximena Vengoechea about Listen Like You Mean It: Reclaiming the Lost Art of True Connection (Portfolio, 2021). What’s your default listening mode? Are you perhaps a pivoter, a distra...

16 Kesä 202227min

Richard Chataway, "The Behaviour Business: How to Apply Behavioural Science for Business Success" (Harriman House, 2020)

Richard Chataway, "The Behaviour Business: How to Apply Behavioural Science for Business Success" (Harriman House, 2020)

Today I talked to Richard Chataway about his book The Behaviour Business: How to Apply Behavioural Science for Business Success (Harriman House, 2020). Ever seen the TED talk video on Youtube where Ca...

2 Kesä 202233min

Mike Errico, "Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter" (Backbeat Book, 2022)

Mike Errico, "Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter" (Backbeat Book, 2022)

Today I talked to Mike Errico about his new book Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter (Backbeat Books, 2022). Brain teasers invite you; brain embarrassers are songs you ...

26 Touko 202235min

Morris Altman, "Worker Satisfaction and Economic Performance" (Routledge, 2021)

Morris Altman, "Worker Satisfaction and Economic Performance" (Routledge, 2021)

Today I talked to Morris Altman about his book Worker Satisfaction and Economic Performance (Routledge, 2021). What sometimes gets overlooked is that Adam Smith not only became the “father of capitali...

19 Touko 202235min

Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)

Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)

Today I talked to Zarak Khan and Laurel Newman about their book Building Behavioral Science in an Organization (Action Design Press, 2021). As an academic discipline, behavioral science is as the book...

12 Touko 202232min

Emma Bridger and Belinda Gannaway, "Employee Experience by Design" (Kogan Page, 2021)

Emma Bridger and Belinda Gannaway, "Employee Experience by Design" (Kogan Page, 2021)

Today I talked to Belinda Gannaway, co-author (with Emma Bridger) about her book Employee Experience by Design: How to Create an Effective EX for Competitive Advantage (Kogan Page, 2021). Covid-19 has...

5 Touko 202233min

Mark Sirower and Jeff Weirens, "The Synergy Solution: How Companies Win the Mergers and Acquisitions Game" (HBRP, 2022)

Mark Sirower and Jeff Weirens, "The Synergy Solution: How Companies Win the Mergers and Acquisitions Game" (HBRP, 2022)

Today I talked to Mark L. Sirower about his book (co-authored with Jeff Weirens) The Synergy Solution: How Companies Win the Mergers and Acquisitions Game (HBP, 2022). First impressions really do matt...

28 Huhti 202233min

DDS Dobson-Smith, "You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging" (Lioncrest, 2022)

DDS Dobson-Smith, "You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging" (Lioncrest, 2022)

Today I talked to DDS Dobson-Smith about You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging (Lioncrest, 2022). While the episode’s title ...

21 Huhti 202237min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
viisupodi
rss-podme-livebox
rss-vaalirankkurit-podcast
otetaan-yhdet
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
the-ulkopolitist
linda-maria
rss-kaikki-uusiksi
rss-merja-mahkan-rahat
io-techin-tekniikkapodcast
rikosmyytit
rss-mina-ukkola
rss-pykalien-takaa
rss-kuka-mina-olen