Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Thomas Wedell-Wedellsborg, "What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve" (HBR Press, 2020)

Thomas Wedell-Wedellsborg, "What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve" (HBR Press, 2020)

Stop Solving the Wrong Problem! In this episode we discuss Thomas Wedell-Wedellsborg's book What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve (HBR Press, 2020) and f...

19 Marras 202034min

Christophe Morin, "The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety, and Depression (SAD)" (Depth Insights, 2020)

Christophe Morin, "The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety, and Depression (SAD)" (Depth Insights, 2020)

In his book The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression (SAD) (Depth Insights, 2020), Christophe Morin explains how you can rewire your brains to esca...

12 Marras 202037min

Jamie Merisotis, "Human Work in the Age of Smart Machines" (RosettaBooks, 2020)

Jamie Merisotis, "Human Work in the Age of Smart Machines" (RosettaBooks, 2020)

Are robots going to be our overlords? In Human Work in the Age of Smart Machines (RosettaBooks, 2020), Jamie Merisotis says they don't have to be. We can make them our friends. Jamie Merisotis is a gl...

5 Marras 202034min

Thomas Abt, "Bleeding Out: The Devastating Consequences of Urban Violence" (Basic Books, 2019)

Thomas Abt, "Bleeding Out: The Devastating Consequences of Urban Violence" (Basic Books, 2019)

How do we promote peace in the streets? In his new book Bleeding Out: The Devastating Consequences of Urban Violence--and a Bold New Plan for Peace in the Streets (Basic Books, 2019), Thomas Abt expla...

29 Loka 202035min

Michael E. McCullough, "The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code" (Basic Books, 2020)

Michael E. McCullough, "The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code" (Basic Books, 2020)

Why Give a Damn About Strangers? In his book The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code (Basic Books, 2020), Michael E. McCullough explains. McCullough is a professor of ps...

22 Loka 202035min

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Mag...

14 Loka 202038min

David Barash, "Threats: Intimidation and Its Discontents" (Oxford UP, 2020)

David Barash, "Threats: Intimidation and Its Discontents" (Oxford UP, 2020)

What are the similar ways in which animals and people try to intimidate others? In his new book, Threats: Intimidation and Its Discontents (Oxford UP, 2020), David Barash explains. Barash is a researc...

7 Loka 202043min

EQ Spotlight Special: Roundtable on the 2020 Presidential Race

EQ Spotlight Special: Roundtable on the 2020 Presidential Race

What are we to make of the year’s first presidential debate? Listen in as John R. Hibbing, Jonathan Weiler and I discuss this question and others surrounding the 2020 presidential race. Hibbing is a F...

2 Loka 202051min

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