Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Cary Cooper, "The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It" (Kogan Press, 2020)

Cary Cooper, "The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It" (Kogan Press, 2020)

What are best-practices for alleviating stress in the workplace? Today I talked to Cary Cooper about his new book The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying ...

6 Elo 202042min

David A. Harris, "A City Divided: Race, Fear and the Law in Police Confrontations" (Anthem Press, 2020)

David A. Harris, "A City Divided: Race, Fear and the Law in Police Confrontations" (Anthem Press, 2020)

How do we move police forces from a warrior culture to connecting better with communities they serve? Today I talked to David A. Harris about his new book A City Divided: Race, Fear and the Law in Pol...

30 Heinä 202045min

Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)

Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)

Why is the corporate fallback being “analytical” (as opposed to nurturing creativity)? Today I talked to Nir Bashan about his new book The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation...

23 Heinä 202040min

Siri Hustvedt, "Memories of the Future" (Simon and Schuster, 2019)

Siri Hustvedt, "Memories of the Future" (Simon and Schuster, 2019)

How Do We Write Our Personal History at the Same Time That It’s Written for Us? Today I talked to Siri Hustvedt about this question and others as we discuss her book Memories of the Future (Simon and ...

16 Heinä 202043min

Caroline Stokes, "Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company" (Entrepreneur Press, 2019)

Caroline Stokes, "Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company" (Entrepreneur Press, 2019)

How does avoidance of conflict ultimately create more conflict in the workplace? Today I talked to Caroline Stokes, author of Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Y...

9 Heinä 202046min

Charlene Li, "The Disruption Mindset: Why Some Organizations Transform While Others Fail" (IdeaPress, 2019)

Charlene Li, "The Disruption Mindset: Why Some Organizations Transform While Others Fail" (IdeaPress, 2019)

What does it take for a company’s culture to enable ongoing growth? Today I talked to Charlene Li, author of The Disruption Mindset: Why Some Organizations Transform While Others Fail (IdeaPress, 2019...

2 Heinä 202047min

Emily Balcetis, "Clearer, Closer, Better: How Successful People See the World" (Ballantine Books, 2020)

Emily Balcetis, "Clearer, Closer, Better: How Successful People See the World" (Ballantine Books, 2020)

How can we improve our productivity by literally seeing the world differently than before? Today I talked to Emily Balcetis about her new book Clearer, Closer, Better: How Successful People See the Wo...

25 Kesä 202041min

E. Lonergan and M. Blyth, "Angrynomics" (Agenda/Columbia UP, 2020)

E. Lonergan and M. Blyth, "Angrynomics" (Agenda/Columbia UP, 2020)

How are we going to address inequality and put the economy on a sounder footing? Today I talked to Eric Lonergan and Mark Blyth about their new book Angrynomics (Agenda Publishing/Columbia University ...

18 Kesä 202046min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
viisupodi
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
otetaan-yhdet
rss-vaalirankkurit-podcast
the-ulkopolitist
linda-maria
rikosmyytit
rss-mina-ukkola
rss-kaikki-uusiksi
rss-merja-mahkan-rahat
radio-antro
rss-polikulaari-humanisti-vastaa-ja-muut-ts-podcastit
rss-raha-talous-ja-politiikka