Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Berit Brogaard, "Hatred: Understanding Our Most Dangerous Emotion" (Oxford UP, 2020)

Berit Brogaard, "Hatred: Understanding Our Most Dangerous Emotion" (Oxford UP, 2020)

What is it that makes hatred so addicting? In her new book Hatred: Understanding Our Most Dangerous Emotion (Oxford University Press, 2020), Berit Bogaard explains. Berit is a Professor of Philosophy ...

1 Loka 202039min

Timothy R. Clark, "The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation" (Berrett-Koehler, 2020)

Timothy R. Clark, "The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation" (Berrett-Koehler, 2020)

How does any organization invite the true, full participation of its members? In his new book The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation (Berrett-Koehler, 2020...

24 Syys 202040min

Colleen Stanley, "Emotional Intelligence for Sales Leadership" (HarperCollins, 2020)

Colleen Stanley, "Emotional Intelligence for Sales Leadership" (HarperCollins, 2020)

What does it take to connect successfully with somebody you’re trying to “win over”? Colllen Stanley explains in her new book Emotional Intelligence for Sales Leadership(HarperCollins, 2020) Stanley i...

17 Syys 202032min

Roger Kennedy, "The Power of Music: Psychoanalytic Explorations" (Phoenix House, 2020)

Roger Kennedy, "The Power of Music: Psychoanalytic Explorations" (Phoenix House, 2020)

Today I discussed why music so powerful in eliciting emotions with Roger Kennedy, the author of The Power of Music: Psychoanalytic Explorations (Phoenix Publishing House, 2020) Now at The Child and Fa...

10 Syys 202035min

Paul Offit, "Overkill: When Modern Medicine Goes Too Far" (HarperCollins, 2020)

Paul Offit, "Overkill: When Modern Medicine Goes Too Far" (HarperCollins, 2020)

Why Do Unnecessary and Often Counter-Productive Medical Interventions Happen So Often? Today I talked to Paul Offit about his book Overkill: When Modern Medicine Goes Too Far (HarperCollins, 2020) Of...

3 Syys 202032min

Nick Morgan, "Can You Hear Me? How to Connect with People in a Virtual World" (HBRP, 2018)

Nick Morgan, "Can You Hear Me? How to Connect with People in a Virtual World" (HBRP, 2018)

How is communicating virtually Is like eating Pringles forever? Find out as I talk to Nick Morgan about his new book Can You Hear Me? How to Connect with People in a Virtual World (Harvard Business Re...

27 Elo 202044min

John R. Hibbing, "The Securitarian Personality: What Really Motivates Trump’s Base and Why It Matters for the Post-Trump Era" (Oxford UP, 2020)

John R. Hibbing, "The Securitarian Personality: What Really Motivates Trump’s Base and Why It Matters for the Post-Trump Era" (Oxford UP, 2020)

What are the policy implications due to a fundamental distrust and dislike of “outsiders”? Today I talked to political scientist John R. Hibbing about his new book The Securitarian Personality: What R...

20 Elo 202046min

Art Markman, "Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do It Well, and Advance Your Career" (HBR Press, 2019)

Art Markman, "Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do It Well, and Advance Your Career" (HBR Press, 2019)

What does it take to both fit in and yet also prosper and grow as a person in the workplace? In today's interview, I discuss this question and others with noted psychologist Arthur B. Markman. Markman...

13 Elo 202043min

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