Marketing Tips13 Tammi 2025

2. How to Leverage Influencer Marketing in the Software Industry

Ever wonder how to create marketing campaigns that truly resonate with your audience? In this episode of Marketing Tips, host Ryan Atkinson welcomes Rutger Verhoeven, CMO at smartocto, to discuss the power of user needs in marketing. smartocto is revolutionizing editorial analytics, helping content creators craft smarter, more engaging stories. Rutger shares insights into webinars, AI-powered tools, and how to market with precision to drive engagement and sales.

Learn how to structure marketing for 2025, leverage influencer partnerships, and implement webinars that deliver high ROI. This episode is packed with actionable tips to help CMOs and marketers stay ahead of the curve.

What You'll Learn in This Episode:

How smartocto leverages user needs for content strategies that drive engagement
The secret to creating high-performing webinars and converting attendees into leads
Why video and visual content are essential for boosting ROI in 2025
How influencer marketing can play a role in the B2B software industry
Key metrics that CMOs should track to ensure marketing success

Key Highlights:

[00:01:00] Rutger's background and the story behind smartocto
[00:03:22] Marketing planning for 2025: Setting priorities for success
[00:05:24] Webinar strategies: How to market and structure successful webinars
[00:08:56] User needs methodology: A deeper dive into smartocto's approach
[00:14:24] Leveraging influencer marketing and partnerships to boost product awareness
[00:19:10] Key metrics smartocto tracks for marketing success
[00:23:20] The importance of video investment and visual branding

Resources Mentioned:

smartocto Website: smartocto.com

Connect with Rutger Vehoeven:

Email: rutger@smartocto.com
Website: smartocto.com

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