8. Why Every Company Needs to Build A Community in 2025
Marketing Tips17 Helmi 2025

8. Why Every Company Needs to Build A Community in 2025

In this episode of Marketing Tips, Ryan sits down with Matt Wurst, CMO of Genuin, to explore the power of community building in 2025. From his iconic role in the Oreo 'Dunk in the Dark' campaign to leading AI-driven platforms, Matt shares invaluable insights on balancing brand and performance marketing, leveraging PR, and why building community is the future of marketing.


Key Takeaways:

  • How to balance brand and performance marketing

  • The PR strategy behind Oreo's 'Dunk in the Dark'

  • The future of AI in marketing and the rise of AI agents

  • Building communities for long-term brand success

  • Tips for effective B2B influencer marketing on a budget

Timestamps:
[00:00] Introduction to Matt Wurst and his marketing background
[02:00] Balancing brand and performance marketing: Outcomes over objectives
[04:30] Building customer loyalty post-sale: The power of connections
[06:45] How AI is transforming marketing and the rise of AI agents
[10:00] The real story behind Oreo's 'Dunk in the Dark' tweet and PR playbook
[13:00] How PR and influencer marketing intersect in modern campaigns
[15:00] Leveraging influencer marketing on a small budget
[19:00] The value of personal brands vs. company brands on LinkedIn
[20:00] Community building playbook: Content, conversations, and control
[22:30] The shift from social platforms to owned communities
[24:00] Video content’s role in community building and brand growth
[27:00] Matt’s top tip for marketers in 2025: Lead with positivity and creativity

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(15)

16. How To Position Your Company to Standout Against Competition

16. How To Position Your Company to Standout Against Competition

What does it really take to build a startup marketing engine from scratch—without a playbook, a team, or even a working product?In this episode of MarketingTips, we sit down with Nicole Schafer, Head ...

9 Kesä 202525min

15. Driving Record-Breaking Pipeline with a People-First Approach with Nicole Milstead

15. Driving Record-Breaking Pipeline with a People-First Approach with Nicole Milstead

In this episode of Marketing Tips, we’re joined by Nicole Milstead, CMO of Agiloft, whose path to the CMO seat was anything but traditional. From earning a master’s in social work to running analyst r...

20 Huhti 202530min

14. Outbound Strategies for your SDR team in 2025 with Steve Keifer

14. Outbound Strategies for your SDR team in 2025 with Steve Keifer

In this episode of Marketing Tips, we sit down with 5X SaaS CMO Steve Keifer to unpack the uncomfortable truth about modern marketing: everyone is doing the exact same thing. So how do you actually st...

13 Huhti 202528min

13. Go-To-Market Strategies for B2B Companies with Scott Vaughan

13. Go-To-Market Strategies for B2B Companies with Scott Vaughan

What if your go-to-market strategy is the reason your pipeline is stuck? In this episode, we sit down with Scott Vaughn, seasoned B2B CMO and go-to-market leader with over 113,000 LinkedIn followers, ...

30 Maalis 202531min

12. The Marketing Data that You Need to Know with Dan Stradtman, CMO of Bloomfire

12. The Marketing Data that You Need to Know with Dan Stradtman, CMO of Bloomfire

Join us for an insightful discussion with Dan Stradtman, the Chief Marketing Officer of Bloomfire. Dan shares his remarkable journey from clinical psychology to leading marketing teams at some of the ...

17 Maalis 202524min

11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden

11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden

This episode features Lindsey McFadden, the Chief Marketing Officer (CMO) of Stretch Zone, a rapidly expanding stretch studio franchise that grew from one location to 380 nationwide without any closur...

10 Maalis 202522min

10. The Email Marketing Playbook with a CMO whose generated $500M+ in revenue

10. The Email Marketing Playbook with a CMO whose generated $500M+ in revenue

In this episode, Ryan interviews Kari Hanson, the current CMO at Robin. Carrie has an impressive background, including taking part in a company's $1.2 billion IPO and successfully launching campaigns ...

3 Maalis 202528min

9. Email Strategy for B2B Marketing in 2025

9. Email Strategy for B2B Marketing in 2025

In this episode of Marketing Tips, host Ryan Atkinson sits down with Gregory Kennedy, a B2B marketing expert with over 20 years of experience scaling startups and leading global teams at InMobi, AdRol...

24 Helmi 202530min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
ostan-asuntoja-podcast
rss-karon-grilli
inderespodi
rahapuhetta
oppimisen-psykologia
asuntoasiaa-paivakirjat
rss-inderes
rss-rahamania
rss-porssipuhetta
rss-sami-miettinen-neuvottelija
vapauta-supervoimasi-podcast
lakicast
rss-paasipodi
rss-bisnesta-bebeja
rss-itsmeharryfi-podcast