EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer17 Syys 2025

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?

This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation.

Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's "reality"—the web's apparently booming and crumbling at the exact same time, depending on who's asking.

News from the EDGE:

[00:02:24] BrightonSEO Tickets!
[00:05:33] Google expands AI Mode beyond English
[00:10:04] Reddit launches Pro tools for publishers
[00:12:46] EDGE Sponsor: Site Strategics
[00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals

SEO News Segment:

[00:21:16] Holiday shopping: Unlocking the modern consumer's new value equation
[00:29:43] EDGE of the Web Sponsor: WAIKAY
[00:31:30] Are Google's AI Overviews eating your PPC revenue?
[00:35:53] Google can't decide if the web is thriving – or dying

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Inlinks WAIKAY https://edgeofthewebradio.com/waikay

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617 | News from the EDGE | Week of 8.14.2023

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616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. Real...

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615 | News from the EDGE | Week of 8.7.2023

We're back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. ...

10 Elo 202338min

614 | The AI Road Ahead of Us w/ Dr. Pete Meyers

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7 Elo 202337min

613 | News from the EDGE | Week of 7.31.2023

Mordy's in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues. A whirlwind of news, we covered X ad revenue (got to ha...

3 Elo 202345min

612 | Navigating Generative AI w/ Dr. Pete Meyers

Guiding the Buyer's Journey After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algo...

2 Elo 202343min

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