Ogilvy Worldwide CEO John Seifert
Ad Age Insider17 Touko 2018

Ogilvy Worldwide CEO John Seifert

Earlier this year, John Seifert announced that Ogilvy would be undergoing a "refounding," which he dubbed the shop's "Next Chapter." A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. "Times are tough" he says in his surprisingly candid fashion. Not just at Ogilvy, but across the board — including for the agency's clients. We discuss the encroachment of the consultancies into the advertising space. We'll hear his take on his former boss, Martin Sorrell, and what his departure from WPP means for the holding company. We also get to hear some personal stories about David Ogilvy himself and why, as a child of a single mother in 1950s, the #MeToo and Times Up/Advertising movements resonate with Seifert personally.

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Richard Edelman, president and CEO, Edelman

Richard Edelman, president and CEO, Edelman

According to a global survey of more than 25,000 respondents, consumer trust in brands is down across the board — and expectations of social responsibility from brands is up. That is the core takeaway...

3 Heinä 201934min

Bradley Johnson, director of data analytics, Ad Age Datacenter

Bradley Johnson, director of data analytics, Ad Age Datacenter

If you want to see what's driving ad spending, just look for the net gains. Bradley Johnson joins us to break down the most interesting findings in our annual Leading National Advertisers report, out ...

28 Kesä 201932min

Nick Kelly, Anheuser-Busch

Nick Kelly, Anheuser-Busch

What happens when Big Football meets Big Beer? Until now active pro athletes could not appear in beer ads during games. The head of sports marketing for Anheuser-Busch discusses what a rules change me...

21 Kesä 201926min

Avi Dan, CEO, Avidan Strategies

Avi Dan, CEO, Avidan Strategies

An advertising vet who started his own search consultancy in 2007 Avi Dan brings with him close to 4 decades of experience. As the rest of the agency world packs for Cannes, he breaks down how the fes...

13 Kesä 201945min

Linda Yaccarino & Josh Feldman, NBCUniversal

Linda Yaccarino & Josh Feldman, NBCUniversal

Depending on whom you ask, this is either the worst time to be in TV, or the most exciting. Count Linda Yaccarino and Josh Feldman among the hopeful. The two share the company's moves to modernize mea...

7 Kesä 201954min

Bhavana Smith, chief client officer

Bhavana Smith, chief client officer

Usually when you hear about consultancies in the marketing and advertising space these days, it's in the context of them luring talent away from agencies or making full blown acquisitions. But last ye...

30 Touko 201928min

Rishad Tobaccoawala, chief growth officer, Publicis

Rishad Tobaccoawala, chief growth officer, Publicis

Rishad Tobaccowala, who has logged nearly four decades at Publicis, joins the podcast to discuss, well, a little bit of everything. In a conversation that kicks off by unpacking Publicis's recent anno...

24 Touko 201944min

DDB's Keith Reinhard: 'Betty Crocker was my first pin-up girl'

DDB's Keith Reinhard: 'Betty Crocker was my first pin-up girl'

In this week's Ad Age Ad Lib podcast, we interview the chairman emeritus of DDB Worldwide, who tells us about his legendary 65-year history in advertising, including why he pointed a cannon--literall...

17 Touko 201938min

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