Ogilvy Worldwide CEO John Seifert
Ad Age Insider17 Touko 2018

Ogilvy Worldwide CEO John Seifert

Earlier this year, John Seifert announced that Ogilvy would be undergoing a "refounding," which he dubbed the shop's "Next Chapter." A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. "Times are tough" he says in his surprisingly candid fashion. Not just at Ogilvy, but across the board — including for the agency's clients. We discuss the encroachment of the consultancies into the advertising space. We'll hear his take on his former boss, Martin Sorrell, and what his departure from WPP means for the holding company. We also get to hear some personal stories about David Ogilvy himself and why, as a child of a single mother in 1950s, the #MeToo and Times Up/Advertising movements resonate with Seifert personally.

Jaksot(185)

Upfront and personal: The week's big TV takeaways

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18 Touko 201842min

Tim Leake, RPA

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10 Touko 201838min

Bonnie Kintzer, Trusted Media Brands

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When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially a...

3 Touko 201837min

Hanya Yanagihara, novelist and T Magazine editor

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26 Huhti 201840min

Intermarkets' Erik Requidan

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Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And ...

19 Huhti 201838min

Intel's Alyson Griffin

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Last year Intel, the PC maker best known to the wider world for its "Intel Inside" tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intell...

13 Huhti 201833min

Patch CEO Warren St. John

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5 Huhti 201840min

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