108. From Personal Trainer to CEO: Sophia’s Journey to Multi-Six Figures by 24

In this episode of Talk Tovey To Me, Jess and Meg are joined by Sophia — an online training and nutrition coach who transformed her career from support work into building a thriving business that hit multi six figures at just 24 years old.

Sophia shares her path from early struggles with stagnation and misaligned content to creating a business that reflects her values, supports her lifestyle, and continues to scale sustainably. Together, they discuss the importance of authenticity, mindset shifts, and surrounding yourself with the right people.

Sophia also opens up about the strategies that moved the needle in her business — from structured goal-setting and pre-planning to outsourcing key tasks and stepping fully into the role of business owner.

Whether you are in the early stages of building or ready to scale to new heights, Sophia’s story provides both inspiration and practical insights.

Tune in now!

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At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results.

Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/

💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action.

To learn more about mentorship with Jessica, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority

Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call with Jessica here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy

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Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠

Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠

https://www.instagram.com/houseofbrows__/⁠

Visit Here To Stay Studio on IG: @heretostay__studio

Chapters: Not Final

• 00:00 – Introduction

• 01:27 – Sophia’s journey: from support worker to personal training and online coaching

• 03:55 – Early challenges: stagnation, inauthentic content, and lack of direction

• 05:37 – Standing out in a crowded industry by building authentically

• 09:27 – Family influence, problem-solving, and approaching business as a “game”

• 8:00 – Embracing a “no Plan B” mindset and dropping the ego

• 10:26 – Key strategies: clarity through pre-planning and effective outsourcing

• 16:26 – Hiring for growth and moving past imposter syndrome

• 20:55 – The value of mentorship, supportive circles, and overcoming tall poppy syndrome

• 22:52 – Redefining work ethic and building sustainable success

• 25:22 – Boundaries, CEO days, and working on vs. in the business

• 27:50 – Milestones: financial freedom, travel, and property investment plans

• 29:33 – Advice for earlier-stage coaches: invest, plan, and move beyond fear

• 30:28 – Closing reflections