111. From Hairdresser to Six-Figure Fitness Coach – How Jordy Hawkins Transformed Her Life, Mindset, and Business

In this inspiring episode of Talk Tovey To Me, Jess and Meg sit down with Jordy Hawkins — a devoted mother of two who completely redefined her life.

Once a full-time hairdresser working long hours and struggling with postpartum depression, Jordy made the courageous decision to rebuild her life from the ground up. Within two years, she transitioned from burnout and self-doubt to running a thriving online fitness coaching business generating consistent 20K months — all while creating the flexibility to raise her children and live life on her own terms.

Jordy opens up about the pivotal moments that shaped her journey — from recognizing her mental health challenges and seeking help, to learning to take radical responsibility, build self-trust, and invest in personal growth. She also shares the practical steps that helped her scale her business, overcome fear-based decisions, and break free from generational limitations.

Whether you’re an aspiring entrepreneur, a working parent seeking balance, or simply someone ready for change, Jordy’s story will leave you feeling grounded, motivated, and ready to take action.

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💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results.

Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/

💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action.

To learn more about mentorship with Jessica, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority

Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call with Jessica here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy

Connect with Us

Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ ⁠

Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠

Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠

https://www.instagram.com/houseofbrows__/⁠

Visit Here To Stay Studio on IG: @heretostay__studio

Guest Links:

Jody on Instagram: _its_jordyy

Visit hawkins.coaching on IG

Chapters:

• 00:45 – Meet Jordy: from hairdresser to online fitness coach

• 02:00 – Early career and the challenges of motherhood

• 05:40 – Postpartum depression and the decision to seek help

• 12:00 – Discovering the “fear bubble” and learning to take bold action

• 15:30 – Enrolling in fitness certifications and preparing to leave her job

• 18:40 – A pivotal mentorship moment: launching her own business

• 21:00 – Building Hawkins Coaching and balancing family life

• 28:45 – Business breakthrough: doubling clients and income

• 35:40 – Raising entrepreneurial children and modeling empowerment

• 39:15 – Lessons in sales, self-trust, and personal growth

• 43:00 – The value of mentorship and long-term guidance

• 47:00 – Designing a business that supports family and freedom

• 56:30 – Closing reflections and key takeaways