Goals For Artists and What You Should Be Focusing On Instead (#71)
The Art Biz14 Tammi 2021

Goals For Artists and What You Should Be Focusing On Instead (#71)

I teach setting goals for artists. It's the first lesson in the Art Biz Accelerator. So it may come as a surprise when you hear that this is the year that I want you to stop setting SMART goals for your art business. Far more important than setting any goal is actually doing the work. In this solo episode, I'll tell you how to set more empowering goals that will help you take charge of your art business.

2020 was a year of great loss of so many aspects of the art business. Venues were closed, live workshops were canceled, and many businesses suffered major losses. Regardless of these disappointments, so much of these results were never in your control in the first place.

Today I want to focus on what IS in your control. You have control over your art. You get to choose how you will spend the next 24 hours. You can choose how you will invest in your business and you are in control of so much more.

As you enter this new year I want you to consider setting a new kind of goal that may just be smarter than any goal you've set before. And it all starts with taking total responsibility for all of the things that are in your control.

Highlights

  • New year, new goals. But what is really in your control? (0:01)

  • The best goals for your art business may not be all that SMART after all. (1:24)

  • A new approach to setting goals for your art business. (2:48)

  • You can't control outcomes, but you can still take charge. (4:21)

  • Empower yourself by taking total responsibility in these areas. (8:06)

  • How to connect with others to increase motivation, creativity, and support. (8:24)

  • The importance of owning your life, your decisions and your career. (9:30)

  • The value of project-centred planning rather than goal-centred planning. (10:39)

  • A peek inside all of the offerings of the Art Biz Community. (11:12)

Mentioned

Resources

Jaksot(260)

What to Do With 400 Paintings: Artist Legacy and Economic Reality with Alissa Quart  (243)

What to Do With 400 Paintings: Artist Legacy and Economic Reality with Alissa Quart (243)

When Alissa Quart's 90-year-old mother received a terminal diagnosis, she faced a daunting question: what to do with 400 paintings created over three decades. Her solution was unconventional, distribu...

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Community, Kinship, and Career Stability with Malene Barnett (242)

Community, Kinship, and Career Stability with Malene Barnett (242)

host: Alyson Stanfield Artist and activist Malene Barnett joins host Alyson Stanfield to unpack how she balances a multidisciplinary practice while designing work that "holds memory" in space. Malene ...

2 Loka 202548min

Maybe It's Time to Rethink Pinterest with Hayley Price (241)

Maybe It's Time to Rethink Pinterest with Hayley Price (241)

host: Alyson Stanfield Pinterest isn't just for recipes and home décor—it's one of the most underutilized marketing tools for artists. In this episode, host Alyson Stanfield talks with artist coach Ha...

25 Syys 202546min

Entrepreneurial Fatigue, Market Uncertainty, and the Case for Slowing Down with Katie Hunt (240)

Entrepreneurial Fatigue, Market Uncertainty, and the Case for Slowing Down with Katie Hunt (240)

Host Alyson Stanfield talks with Katie Hunt about the findings from her 2025 State of the Product Industry survey. While Katie's audience includes product-based artists and makers, many of the themes—...

18 Syys 202544min

Why Every Artist Needs a Brand Kit (239)

Why Every Artist Needs a Brand Kit (239)

host: Alyson Stanfield Artists thrive on creative expression, but that same impulse can scatter your marketing. Without consistency, collectors are left confused about who you are and what you stand f...

4 Syys 202516min

You Don't Need a Gallery, You Need Conscious Connections (238)

You Don't Need a Gallery, You Need Conscious Connections (238)

host: Alyson Stanfield Waiting to be discovered isn't a strategy. A gallery might help, but it won't solve everything. What you really need to build a thriving art career are conscious connections. Th...

28 Elo 202513min

Remove Barriers to Buying Your Art (237)

Remove Barriers to Buying Your Art (237)

host: Alyson Stanfield When someone is ready to buy your art, the last thing you want to do is make them go on a treasure hunt. Every extra click, unanswered question, or missing price is a ba...

21 Elo 202512min

Clean Your Email List to Improve Deliverability and Engagement (236)

Clean Your Email List to Improve Deliverability and Engagement (236)

Most artists focus on growing their email list—but what if the real power comes from trimming it? In this solo episode of The Art Biz, host Alyson Stanfield walks you through why and how to clean your...

14 Elo 202513min

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